Description
SWOT ANALYSIS OF ONJUS
Onjus
Parent Company
Tunip Agro Ltd
Category
Beverage
Sector
Food Products
Tagline/ Slogan
More taste more passion
USP
Fruit flavored health drink
STP
For all people seeking a healthy fruit based drink for regular Segment occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Most popular and affordable juice
SWOT Analysis
1.Excellent branding Strength 2.Good distribution and availability in certain market segments
1.Slightly higher priced 2.Need to expand market Weakness 3.Low product advertising
1.Advertise more Opportunity 2.Adventure into rural markets
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Dabur Real 2.Minute Maid 3.Delmonte Juice Competitors 4.Tropicana
doc_421089536.docx
SWOT ANALYSIS OF ONJUS
Onjus
Parent Company
Tunip Agro Ltd
Category
Beverage
Sector
Food Products
Tagline/ Slogan
More taste more passion
USP
Fruit flavored health drink
STP
For all people seeking a healthy fruit based drink for regular Segment occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Most popular and affordable juice
SWOT Analysis
1.Excellent branding Strength 2.Good distribution and availability in certain market segments
1.Slightly higher priced 2.Need to expand market Weakness 3.Low product advertising
1.Advertise more Opportunity 2.Adventure into rural markets
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Dabur Real 2.Minute Maid 3.Delmonte Juice Competitors 4.Tropicana
doc_421089536.docx