Description
SWOT ANALYSIS OF OMAXE LIMITED
Omaxe Ltd
Parent Company
Omaxe Ltd
Development and selling of Hi-Tech Townships, Group Housing, StateCategory of-the-art malls, Commercial Complexes, Hotels.
Sector
Real Estate
Tagline/ Slogan
Turning dream into reality
USP
Affordable World- class residential and commercial properties
STP
Segment
In major cities in India
Target Group
From premium to middle segment customers
Positioning
Good quality and world class property
SWOT Analysis
1. Pioneering experience in handling projects and themes of all kinds and dimensions, a good management approach and its effort on continued innovation 2. Focus on affordable housing for all 3. Omaxe received International Arch of Europe Award for Quality and Excellence Strength 4. Strong financial position and brand presence
1. Main focused on north India 2.Limited brand recall as compared to some other leading international Weakness or Indian players
1.Increased emphasis is laid on the Public Private Partnership (PPP) approach for meeting the large financing requirements 2. Huge amount of money to be invested in construction Industry in India 3. Collaboration with international companies to increase global Opportunity penetration
1. Immense competition as India's real estate market is largely unorganized and dominated by a large number of small players 2. The global recessionary trend, economic slowdown. Threats 3.Rising interest rates and High Inflation
Competition
1. Ansal 2. DFL Competitors 3. Jaypee
doc_852409960.docx
SWOT ANALYSIS OF OMAXE LIMITED
Omaxe Ltd
Parent Company
Omaxe Ltd
Development and selling of Hi-Tech Townships, Group Housing, StateCategory of-the-art malls, Commercial Complexes, Hotels.
Sector
Real Estate
Tagline/ Slogan
Turning dream into reality
USP
Affordable World- class residential and commercial properties
STP
Segment
In major cities in India
Target Group
From premium to middle segment customers
Positioning
Good quality and world class property
SWOT Analysis
1. Pioneering experience in handling projects and themes of all kinds and dimensions, a good management approach and its effort on continued innovation 2. Focus on affordable housing for all 3. Omaxe received International Arch of Europe Award for Quality and Excellence Strength 4. Strong financial position and brand presence
1. Main focused on north India 2.Limited brand recall as compared to some other leading international Weakness or Indian players
1.Increased emphasis is laid on the Public Private Partnership (PPP) approach for meeting the large financing requirements 2. Huge amount of money to be invested in construction Industry in India 3. Collaboration with international companies to increase global Opportunity penetration
1. Immense competition as India's real estate market is largely unorganized and dominated by a large number of small players 2. The global recessionary trend, economic slowdown. Threats 3.Rising interest rates and High Inflation
Competition
1. Ansal 2. DFL Competitors 3. Jaypee
doc_852409960.docx