Description
SWOT ANALYSIS OF OM LOGISTICS LIMITED
Om Logistics Ltd
Parent Company
Om Group
Category
Courier & Transportation Services
Sector
Transportation & Logistics
Tagline/ Slogan
Making business simple
Optimum connectivity is as it connects more than a thousand USP destinations all over the country
STP
Segment
Businesses who need courier & transportation services
Target Group
Automotives & White goods
One of the India's top- notch Logistics Solutions and services provider Positioning with national presence and Titans Of Logistics
SWOT Analysis
1. Awarded as "Certificate of Excellence” for Outbound Logistics Summit 2. Manpower is approx 5,000 3. It has a fleet size of more than 3000 trucks, light commercial vehicles Strength 4. It has 400 branch offices across the country
1.Lesser known brand as advertising is less effective compared to global brands 2. Yet not reached outside India so much Weakness 3.Limited use of advanced technology
1.It can expand globally through its first overseas office in Shanghai, China 2.Supply chain in India is still at nascent stage Opportunity 3.It can go for niche market
1. Taxation & State barriers 2.Small players with low cost offerings Threats 3.Big players with better services
Competition
1.CTC Freight Carriers Private Ltd. 2.DHL Competitors 3.Gati
doc_377513065.docx
SWOT ANALYSIS OF OM LOGISTICS LIMITED
Om Logistics Ltd
Parent Company
Om Group
Category
Courier & Transportation Services
Sector
Transportation & Logistics
Tagline/ Slogan
Making business simple
Optimum connectivity is as it connects more than a thousand USP destinations all over the country
STP
Segment
Businesses who need courier & transportation services
Target Group
Automotives & White goods
One of the India's top- notch Logistics Solutions and services provider Positioning with national presence and Titans Of Logistics
SWOT Analysis
1. Awarded as "Certificate of Excellence” for Outbound Logistics Summit 2. Manpower is approx 5,000 3. It has a fleet size of more than 3000 trucks, light commercial vehicles Strength 4. It has 400 branch offices across the country
1.Lesser known brand as advertising is less effective compared to global brands 2. Yet not reached outside India so much Weakness 3.Limited use of advanced technology
1.It can expand globally through its first overseas office in Shanghai, China 2.Supply chain in India is still at nascent stage Opportunity 3.It can go for niche market
1. Taxation & State barriers 2.Small players with low cost offerings Threats 3.Big players with better services
Competition
1.CTC Freight Carriers Private Ltd. 2.DHL Competitors 3.Gati
doc_377513065.docx