Description
SWOT ANALYSIS OF OLYMPIC GAMES
Olympic Games
Parent Company
International Olympic Committee(IOC)
Category
Multi-discipline sports
Sector
Sports and Entertainment
Tagline/ Slogan
Citius, Altius and Fortious
USP
The greatest sporting spectacle on earth
STP
Segment
All sports lovers
Target Group
Male and female in the age group 15-70
The Olympic medal is seen as a pinnacle of glory in every athlete’s Positioning career
SWOT Analysis
1. Participation of the world’s top sportsmen in every discipline 2. Unmatched media coverage 3. Opportunity for the host country to showcase themselves to the rest of the world 4. Seen as a celebration of the progress that the human race has made 5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names 6. Participation from almost all countries of the world 7. Co-sponsors include the top brands of the world as it is the most Strength prestigious sporting spectacle
1.Various incidents of doping has put a question mark on the credibility of the event 2.Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes 3.Boycotting by various countries due to political reasons( eg-1980 Weakness olympics)
1.Include more sports like Cricket to get higher viewership in the Indian sub-continent Opportunity 2.Higher anti-doping standards to restore the confidence of fans
1.Threats from terrorist attacks is likely to increase in the future 2.As more sports become professional in nature, it may be possible that Threats in the future, the biggest superstars skip the Olympic Games
Competition
1.Asian Games 2.FIFA World Cup Competitors 3.Commonwealth Games
doc_912547875.docx
SWOT ANALYSIS OF OLYMPIC GAMES
Olympic Games
Parent Company
International Olympic Committee(IOC)
Category
Multi-discipline sports
Sector
Sports and Entertainment
Tagline/ Slogan
Citius, Altius and Fortious
USP
The greatest sporting spectacle on earth
STP
Segment
All sports lovers
Target Group
Male and female in the age group 15-70
The Olympic medal is seen as a pinnacle of glory in every athlete’s Positioning career
SWOT Analysis
1. Participation of the world’s top sportsmen in every discipline 2. Unmatched media coverage 3. Opportunity for the host country to showcase themselves to the rest of the world 4. Seen as a celebration of the progress that the human race has made 5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names 6. Participation from almost all countries of the world 7. Co-sponsors include the top brands of the world as it is the most Strength prestigious sporting spectacle
1.Various incidents of doping has put a question mark on the credibility of the event 2.Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes 3.Boycotting by various countries due to political reasons( eg-1980 Weakness olympics)
1.Include more sports like Cricket to get higher viewership in the Indian sub-continent Opportunity 2.Higher anti-doping standards to restore the confidence of fans
1.Threats from terrorist attacks is likely to increase in the future 2.As more sports become professional in nature, it may be possible that Threats in the future, the biggest superstars skip the Olympic Games
Competition
1.Asian Games 2.FIFA World Cup Competitors 3.Commonwealth Games
doc_912547875.docx