Description
SWOT ANALYSIS OF OLD MONK RUM
Old Monk Rum
Parent Company
Mohan Meakin Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
very old vatted;
USP
Known for its high quality and unique blend of mixtures
STP
Segment
Hard drinking target group who wish a richness in the rum blend
Target Group
25-40 year olds who are adventurous and belong to the social set
Positioning
Price leadership brand for tough drinkers
SWOT Analysis
1. Company operates in major cities of India and also provides inanity service 2. Unique packaging that customer could recall 3. Mohan Meakin Company is the largest service providers and using best technology available in the market 4. Large market share in all group of society 5. Strong customer and brand loyalty and global presence of the Strength brand
1. Does not have market share in the under graduate segment Weakness 2. High cost for label and monitoring item
Opportunity
1. Through improvement and meeting customer problem promptly company can gain
2. Superiority in field of liquor market 3. Fast response of complaint and product development
1. Increase competition from MNC 2. Stricter laws for Drunk-driving cases 3. Company is facing its main threats from government rules and Threats regulation
Competition
1. SAB Miller 2. U B Group Competitors 3. COBRA
doc_920474653.docx
SWOT ANALYSIS OF OLD MONK RUM
Old Monk Rum
Parent Company
Mohan Meakin Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
very old vatted;
USP
Known for its high quality and unique blend of mixtures
STP
Segment
Hard drinking target group who wish a richness in the rum blend
Target Group
25-40 year olds who are adventurous and belong to the social set
Positioning
Price leadership brand for tough drinkers
SWOT Analysis
1. Company operates in major cities of India and also provides inanity service 2. Unique packaging that customer could recall 3. Mohan Meakin Company is the largest service providers and using best technology available in the market 4. Large market share in all group of society 5. Strong customer and brand loyalty and global presence of the Strength brand
1. Does not have market share in the under graduate segment Weakness 2. High cost for label and monitoring item
Opportunity
1. Through improvement and meeting customer problem promptly company can gain
2. Superiority in field of liquor market 3. Fast response of complaint and product development
1. Increase competition from MNC 2. Stricter laws for Drunk-driving cases 3. Company is facing its main threats from government rules and Threats regulation
Competition
1. SAB Miller 2. U B Group Competitors 3. COBRA
doc_920474653.docx