Description
SWOT ANALYSIS OF OKY COKY
Oky Coky
Parent Company
Rotelpa S.A.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
We love Fashion
USP
Quality clothing and design STP
Segment
Fashionable urban women who stays up-to-date with current trends
Target Group
Young urban women from the upper middle class
Positioning
Fashion brand SWOT Analysis
1. Dresses for all occasions from wedding to birthday-parties 2. Brings a twist to the fashion with well-designed wearable dresses 3. The brand is very famous for its Spanish Designs, and specially for people who love Spanish design 4. It is a internationally recognized brand due to its quality of clothing and design of products 5. Diversified client port-folio therefore increase in employee strength and turn-over 6. Expansion into international market in order to recognize its Strength structure
1. Presence primarily limited to Europe, and less global penetration compared to leading brands Weakness 2. Brand recall is inadequate as compared to big players in the
apparel industry
1. World-wide famous brand but needs to improve its reach in the Asian markets 2. Using the brand name and recognition to diversify into different Opportunity product category or mix
1. More presence in the European market so if the European market or economy goes down the company shall get affected 2. Other brands with better capital and distribution channel taking Threats over its name Competition
1. Mac 2.Bobbi brown Competitors 3.Estee lauder
doc_680873405.docx
SWOT ANALYSIS OF OKY COKY
Oky Coky
Parent Company
Rotelpa S.A.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
We love Fashion
USP
Quality clothing and design STP
Segment
Fashionable urban women who stays up-to-date with current trends
Target Group
Young urban women from the upper middle class
Positioning
Fashion brand SWOT Analysis
1. Dresses for all occasions from wedding to birthday-parties 2. Brings a twist to the fashion with well-designed wearable dresses 3. The brand is very famous for its Spanish Designs, and specially for people who love Spanish design 4. It is a internationally recognized brand due to its quality of clothing and design of products 5. Diversified client port-folio therefore increase in employee strength and turn-over 6. Expansion into international market in order to recognize its Strength structure
1. Presence primarily limited to Europe, and less global penetration compared to leading brands Weakness 2. Brand recall is inadequate as compared to big players in the
apparel industry
1. World-wide famous brand but needs to improve its reach in the Asian markets 2. Using the brand name and recognition to diversify into different Opportunity product category or mix
1. More presence in the European market so if the European market or economy goes down the company shall get affected 2. Other brands with better capital and distribution channel taking Threats over its name Competition
1. Mac 2.Bobbi brown Competitors 3.Estee lauder
doc_680873405.docx