Description
SWOT ANALYSIS OF OILILY
Oilily
Parent Company
Oilily
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Make New Thing Happen
USP
Unconventional Colors and Design STP
Segment
Clothing and accessories for children and women
Target Group
Women and Children from upper middle class
Positioning
New and Unconventional Designs SWOT Analysis
1. Known for its designs since 1963 2. Has expanded in categories other than apparel 3. Has carved a niche especially in children’s wear Strength 4. Good brand presence and visibility through advertising
1.After bankruptcy in 2009, has yet to establish itself as an acclaimed international brand again Weakness 2.Has to rebuild its reputation, hence big money has to be shelled out
1.To re-establish the brand the way it wants 2.To enter into emerging markets full fledged and not restrict its focus in few regions Opportunity 3. Expanding into newer global markets
Threats
1.Intense Competition
2.Easy substitutes available 3.Imitation of designs Competition
1. Cakewalk 2.Catimini 3.Miniman Competitors 4. Gini and Jony
doc_932656432.docx
SWOT ANALYSIS OF OILILY
Oilily
Parent Company
Oilily
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Make New Thing Happen
USP
Unconventional Colors and Design STP
Segment
Clothing and accessories for children and women
Target Group
Women and Children from upper middle class
Positioning
New and Unconventional Designs SWOT Analysis
1. Known for its designs since 1963 2. Has expanded in categories other than apparel 3. Has carved a niche especially in children’s wear Strength 4. Good brand presence and visibility through advertising
1.After bankruptcy in 2009, has yet to establish itself as an acclaimed international brand again Weakness 2.Has to rebuild its reputation, hence big money has to be shelled out
1.To re-establish the brand the way it wants 2.To enter into emerging markets full fledged and not restrict its focus in few regions Opportunity 3. Expanding into newer global markets
Threats
1.Intense Competition
2.Easy substitutes available 3.Imitation of designs Competition
1. Cakewalk 2.Catimini 3.Miniman Competitors 4. Gini and Jony
doc_932656432.docx