Description
SWOT ANALYSIS OF OHIO ART COMPANY
Ohio Art Company
Parent Company
Ohio Art Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Explore the biggest little block
USP
Etch a Sketch and Nanoblock
STP
Segment
Nano building blocks or drawing
Children (8-16 years) with liking for nano construction blocks or Target Group drawing
Positioning
The biggest little block in the nanoverse
SWOT Analysis
1. Highly successful clientele consisting of Disney, Starbucks, Coca Cola etc. 2. Introduced ‘Etch a Sketch’ as ‘Telecran’ in 1950s which was a novel idea at that time 3. ‘Etch a Sketch’ has appeared in Toy Story 2 and gained lot of popularity Strength 4. Nanoblock won the Best Toy award at the ASTRA toy show
1. Company has faced severe financial troubles many times and limited brand recall 2. Has no unique toy brand since long and continues to depend on the Weakness popularity of its existing brands
1. Emerging toy market in Asian countries where it is available only through online orders Opportunity 2. Can have licenses to use popular characters in its advertisements
1. Intense competition in the toy market especially in the construction toys 2. ‘Etch a Sketch’ is available as cheap replicas in the market Threats 3. Changing market scenario and govt policies
Competition
1.LEGO 2.Mattel Inc Competitors 3.Hasbro Inc
doc_112279561.docx
SWOT ANALYSIS OF OHIO ART COMPANY
Ohio Art Company
Parent Company
Ohio Art Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Explore the biggest little block
USP
Etch a Sketch and Nanoblock
STP
Segment
Nano building blocks or drawing
Children (8-16 years) with liking for nano construction blocks or Target Group drawing
Positioning
The biggest little block in the nanoverse
SWOT Analysis
1. Highly successful clientele consisting of Disney, Starbucks, Coca Cola etc. 2. Introduced ‘Etch a Sketch’ as ‘Telecran’ in 1950s which was a novel idea at that time 3. ‘Etch a Sketch’ has appeared in Toy Story 2 and gained lot of popularity Strength 4. Nanoblock won the Best Toy award at the ASTRA toy show
1. Company has faced severe financial troubles many times and limited brand recall 2. Has no unique toy brand since long and continues to depend on the Weakness popularity of its existing brands
1. Emerging toy market in Asian countries where it is available only through online orders Opportunity 2. Can have licenses to use popular characters in its advertisements
1. Intense competition in the toy market especially in the construction toys 2. ‘Etch a Sketch’ is available as cheap replicas in the market Threats 3. Changing market scenario and govt policies
Competition
1.LEGO 2.Mattel Inc Competitors 3.Hasbro Inc
doc_112279561.docx