Description
SWOT ANALYSIS OF OFFICE DEPOT
Office Depot
Parent Company
Office Depot Inc
Category
Office Supplies
Sector
Specialty retail
Tagline/ Slogan
Taking care of business
USP
Offer one roof solution for buying all office related products STP
Segment
Office accessories and supplies
Target Group
Purchase department of corporate offices
Positioning
supplier of office products SWOT Analysis
1. Revenues are consistent sjowing strong financial stability 2. An S&P 500 company 3. 42,000 employees across globe 4. Strong Supply chain and distribution network Strength 5. Good brand presence and visibility
1. Emerging market are not covered yet Weakness 2. Product and service portfolio is not diversified
1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies 2. Rapid expansion plan domestically as well as in the international markets Opportunity 3. Customer incentive programme
1. People trust local vendors 2. After sale service is given best by local vendors Threats 3. Threat from private labels Competition
1. Best Buy 2. Kohl’s 3. Staples Competitors 4. Target
doc_592262256.docx
SWOT ANALYSIS OF OFFICE DEPOT
Office Depot
Parent Company
Office Depot Inc
Category
Office Supplies
Sector
Specialty retail
Tagline/ Slogan
Taking care of business
USP
Offer one roof solution for buying all office related products STP
Segment
Office accessories and supplies
Target Group
Purchase department of corporate offices
Positioning
supplier of office products SWOT Analysis
1. Revenues are consistent sjowing strong financial stability 2. An S&P 500 company 3. 42,000 employees across globe 4. Strong Supply chain and distribution network Strength 5. Good brand presence and visibility
1. Emerging market are not covered yet Weakness 2. Product and service portfolio is not diversified
1. It has a partnership with the Born This Way Foundation to sell limited edition office supplies 2. Rapid expansion plan domestically as well as in the international markets Opportunity 3. Customer incentive programme
1. People trust local vendors 2. After sale service is given best by local vendors Threats 3. Threat from private labels Competition
1. Best Buy 2. Kohl’s 3. Staples Competitors 4. Target
doc_592262256.docx