Description
SWOT ANALYSIS OF ODYSSEY TOYS
Odyssey Toys
Parent Company
HaPe International
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Inspiring Imagination
USP
Hi-tech toys and electronic gadgets
STP
Segment
Kids toys and games
Target Group
Age 4-16 years
Positioning
High-tech toys and gadgets at affordable prices
SWOT Analysis
1.The company has excellent reach in USA and Asian markets 2.The product portfolio is well diversified. It also produces a range of outdoor toys and other health related electronic gadgets 3.One of the few organized sector electronic toy manufacturers 4.Good brand building through corporate social responsibility initiatives Strength 5. Good market reputation and high quality toys
1.The company’s brand name is relatively new, especially in the music player and health care market 2. The company lacks distribution channels directly to the consumer Weakness and has lesser market share
1.To enter the mobile, tablet application space 2.To increase the channels for physical distribution by tying up with stores Opportunity 3. Sell toys online through resellers like flipkart etc.
1. Threat from the virtual games market that is eating into the share of the electronic gadget market Threats 2.Threat from action figure manufacturers whose figures are more
valued 3.Threat from the Chinese market that creates duplicates
Competition
1.Coleco Competitors 2. Hasbro
doc_156669334.docx
SWOT ANALYSIS OF ODYSSEY TOYS
Odyssey Toys
Parent Company
HaPe International
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Inspiring Imagination
USP
Hi-tech toys and electronic gadgets
STP
Segment
Kids toys and games
Target Group
Age 4-16 years
Positioning
High-tech toys and gadgets at affordable prices
SWOT Analysis
1.The company has excellent reach in USA and Asian markets 2.The product portfolio is well diversified. It also produces a range of outdoor toys and other health related electronic gadgets 3.One of the few organized sector electronic toy manufacturers 4.Good brand building through corporate social responsibility initiatives Strength 5. Good market reputation and high quality toys
1.The company’s brand name is relatively new, especially in the music player and health care market 2. The company lacks distribution channels directly to the consumer Weakness and has lesser market share
1.To enter the mobile, tablet application space 2.To increase the channels for physical distribution by tying up with stores Opportunity 3. Sell toys online through resellers like flipkart etc.
1. Threat from the virtual games market that is eating into the share of the electronic gadget market Threats 2.Threat from action figure manufacturers whose figures are more
valued 3.Threat from the Chinese market that creates duplicates
Competition
1.Coleco Competitors 2. Hasbro
doc_156669334.docx