Description
SWOT ANALYSIS OF ODAKYU ELECTRIC RAILWAY
Odakyu Electric Railway
Parent Company
Odakyu Group
Category
Railroads
Sector
Transportation and logistics
Tagline/ Slogan
Gain momentum
Romancecar, limited express luxury tourist services in south-west of USP Tokyo
STP
Segment
Customers which requires transportation and logistics services
Customers which requires services like rail and bus transportation, Target Group department stores, amusement parks, hotels and real estate
Company that contributes to creating “irreplaceable times” and “rich and comfortable lifestyles” for customers living in the areas Positioning surrounding Odakyu railway lines
SWOT Analysis
1. Rail network of 120+ km serving 2 million per day 2. Highly diversified into businesses related to rail transportation 3. Involved in many CSR activities Strength 4. Strong financial position and good brand reputation
1. Incidents of accidents and fire caused a concern 2. Decreasing revenues even though Japanese economy showed improvement Weakness 3. Not as popular as its competitors
1. Reaching out into other areas and expanding business 2. Consolidation of all business groups and trimming down nonsynergetic businesses 3. Promote businesses that support the people who live along railway Opportunity lines
Threats
1. Disasters such as torrential rains and earthquakes 2. Government rules and regulations
3. Shrinking population because of declining birthrate
Competition
1. East Japan Railway Company 2. Keihin Electric Express Railway Co., Ltd. Competitors 3. Keio Corporation
doc_357058437.docx
SWOT ANALYSIS OF ODAKYU ELECTRIC RAILWAY
Odakyu Electric Railway
Parent Company
Odakyu Group
Category
Railroads
Sector
Transportation and logistics
Tagline/ Slogan
Gain momentum
Romancecar, limited express luxury tourist services in south-west of USP Tokyo
STP
Segment
Customers which requires transportation and logistics services
Customers which requires services like rail and bus transportation, Target Group department stores, amusement parks, hotels and real estate
Company that contributes to creating “irreplaceable times” and “rich and comfortable lifestyles” for customers living in the areas Positioning surrounding Odakyu railway lines
SWOT Analysis
1. Rail network of 120+ km serving 2 million per day 2. Highly diversified into businesses related to rail transportation 3. Involved in many CSR activities Strength 4. Strong financial position and good brand reputation
1. Incidents of accidents and fire caused a concern 2. Decreasing revenues even though Japanese economy showed improvement Weakness 3. Not as popular as its competitors
1. Reaching out into other areas and expanding business 2. Consolidation of all business groups and trimming down nonsynergetic businesses 3. Promote businesses that support the people who live along railway Opportunity lines
Threats
1. Disasters such as torrential rains and earthquakes 2. Government rules and regulations
3. Shrinking population because of declining birthrate
Competition
1. East Japan Railway Company 2. Keihin Electric Express Railway Co., Ltd. Competitors 3. Keio Corporation
doc_357058437.docx