Description
SWOT ANALYSIS OF O'ASIS CLOTHING
Oasis Clothing
Parent company
Aurora
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
One day your prints will come
Usp
Oasis is known for their colorful and feminine prints STP
Segment
Women having an interest in the latest trends style and fashion
Target group
Young women from the upper middle class
Positioning
Young female fashion SWOT Analysis
1.The brand is known for its colorful prints and bright fashion. 2.The brand maintains an updated website and blog to connect with customers world wide 3. The brand belongs to premium segment and have maintained their product pricing and designs that way 4. The brand has international franchisees to cater international audience Strength 5. Strong brand presence and market value
1.The brand being among the elite brand is prone to recession and economic downturns 2. The brand hasn't been able to penetrate into international markets as compared to industry leaders Weakness 3. Limited advertising done for the brand
1.The brand can be marketed well in fashion circuits 2. More sizes for clothes can be made Opportunity 3. More global penetration
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less. Competition
1.GAP Competitors 2. Banana Republic
doc_266094450.docx
SWOT ANALYSIS OF O'ASIS CLOTHING
Oasis Clothing
Parent company
Aurora
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
One day your prints will come
Usp
Oasis is known for their colorful and feminine prints STP
Segment
Women having an interest in the latest trends style and fashion
Target group
Young women from the upper middle class
Positioning
Young female fashion SWOT Analysis
1.The brand is known for its colorful prints and bright fashion. 2.The brand maintains an updated website and blog to connect with customers world wide 3. The brand belongs to premium segment and have maintained their product pricing and designs that way 4. The brand has international franchisees to cater international audience Strength 5. Strong brand presence and market value
1.The brand being among the elite brand is prone to recession and economic downturns 2. The brand hasn't been able to penetrate into international markets as compared to industry leaders Weakness 3. Limited advertising done for the brand
1.The brand can be marketed well in fashion circuits 2. More sizes for clothes can be made Opportunity 3. More global penetration
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less. Competition
1.GAP Competitors 2. Banana Republic
doc_266094450.docx