Description
SWOT ANALYSIS OF O2
O2
Parent Company
Telefónica
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
We're better, connected
USP
One of the biggest British telecom players
STP
Segment
Everyone wanting to use a cell phone
Target Group
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning
O2 provides the best connectivity in mobile service
SWOT Analysis
Strength
1.Strong brand name 2.Good advertising and brand presence 3.Sponsors many global sports events 4.Good network coverage and services
Weakness
1.Limited global operations 2.Severe price competition in the market
Opportunity
1.Extending market to different countries 2.Tapping newer markets
Threats
1.Licensing considering regulations for international entrant 2.Mobile Number portability
Competition
Competitors
1.Vodafone 2.Three Mobile 3.Telenor 4.AT&T
doc_363045150.docx
SWOT ANALYSIS OF O2
O2
Parent Company
Telefónica
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
We're better, connected
USP
One of the biggest British telecom players
STP
Segment
Everyone wanting to use a cell phone
Target Group
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning
O2 provides the best connectivity in mobile service
SWOT Analysis
Strength
1.Strong brand name 2.Good advertising and brand presence 3.Sponsors many global sports events 4.Good network coverage and services
Weakness
1.Limited global operations 2.Severe price competition in the market
Opportunity
1.Extending market to different countries 2.Tapping newer markets
Threats
1.Licensing considering regulations for international entrant 2.Mobile Number portability
Competition
Competitors
1.Vodafone 2.Three Mobile 3.Telenor 4.AT&T
doc_363045150.docx