Description
SWOT ANALYSIS OF NYCIL
Nycil
Parent Company
Heinz
Category
Prickly heat powder
Sector
FMCG
Tagline/ Slogan
India ka no. 1 ghamorinaashak powder
USP
Provides a cooling effect removing irritation STP
Segment
Prickly heat talc powder for summers
Target Group
Urban middle class individuals
As a prickly heat powder which provides a cooling effect removing Positioning irritation SWOT Analysis
1. Market leader in its category in India 2. Good advertising and visibility through ads 3. Many variants and SKUs help reach wider consumer base Strength 4. Good product quality and packaging
1. A seasonal product, hence sales goes down significantly during winters Weakness 2. The brand has limited global and rural penetration
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc Opportunity 2. Explore the untapped rural market
Threats
1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products Competition
1. Dermicool 2. Shower to Shower 3. Boro plus prickly heat powder Competitors 4. Sundeo summer powder
doc_997592423.docx
SWOT ANALYSIS OF NYCIL
Nycil
Parent Company
Heinz
Category
Prickly heat powder
Sector
FMCG
Tagline/ Slogan
India ka no. 1 ghamorinaashak powder
USP
Provides a cooling effect removing irritation STP
Segment
Prickly heat talc powder for summers
Target Group
Urban middle class individuals
As a prickly heat powder which provides a cooling effect removing Positioning irritation SWOT Analysis
1. Market leader in its category in India 2. Good advertising and visibility through ads 3. Many variants and SKUs help reach wider consumer base Strength 4. Good product quality and packaging
1. A seasonal product, hence sales goes down significantly during winters Weakness 2. The brand has limited global and rural penetration
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc Opportunity 2. Explore the untapped rural market
Threats
1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products Competition
1. Dermicool 2. Shower to Shower 3. Boro plus prickly heat powder Competitors 4. Sundeo summer powder
doc_997592423.docx