Description
SWOT ANALYSIS OF NOVARTIS
Novartis
Parent Company
Novartis
Category
Pharmaceutical
Sector
Health Care
Tagline/ Slogan
Novartis: No pipelines, just pipedreams
Discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality USP of life.
STP
Segment
Animal health, Diagnostics, Oncology, cns drugs, vaccines & generics
Target Group
Healthcare professionals, Doctors,
We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to Positioning enhance the quality of life.
SWOT Analysis
1.Has a global reach in over 140 countries 2. Core businesses in pharmaceuticals, vaccines, consumer health, generics and animal health 3. Novartis Biotechnology leadership camp organized by it is a unique step 4. Mergers and acquisitions have it a strong brand 5. First company-wide health and well-being initiative at Novartis Strength Employee strength of over 120,000.
1. Controversies regarding their advertising of certain products affected brand image 2. Case regarding Indian patent laws also created a problem for the Weakness brand
1. Broad-based medical innovation, in technologies and businesses across the spectrum of health care Opportunity 2. Venture into health needs in under-developed and poor countries
4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.
1. Increasing obsolesce of technology Threats 2. Competition from peers
Competition
1. Abbott Laboratories 2. Amgen 3. AstraZeneca 4. Bristol-Myers Squibb 5. Johnson & Johnson 6. Merck 7. GSK 8. P?zer 9. Roche Holdings Competitors 10. Sun Pharma
doc_359059598.docx
SWOT ANALYSIS OF NOVARTIS
Novartis
Parent Company
Novartis
Category
Pharmaceutical
Sector
Health Care
Tagline/ Slogan
Novartis: No pipelines, just pipedreams
Discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality USP of life.
STP
Segment
Animal health, Diagnostics, Oncology, cns drugs, vaccines & generics
Target Group
Healthcare professionals, Doctors,
We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to Positioning enhance the quality of life.
SWOT Analysis
1.Has a global reach in over 140 countries 2. Core businesses in pharmaceuticals, vaccines, consumer health, generics and animal health 3. Novartis Biotechnology leadership camp organized by it is a unique step 4. Mergers and acquisitions have it a strong brand 5. First company-wide health and well-being initiative at Novartis Strength Employee strength of over 120,000.
1. Controversies regarding their advertising of certain products affected brand image 2. Case regarding Indian patent laws also created a problem for the Weakness brand
1. Broad-based medical innovation, in technologies and businesses across the spectrum of health care Opportunity 2. Venture into health needs in under-developed and poor countries
4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.
1. Increasing obsolesce of technology Threats 2. Competition from peers
Competition
1. Abbott Laboratories 2. Amgen 3. AstraZeneca 4. Bristol-Myers Squibb 5. Johnson & Johnson 6. Merck 7. GSK 8. P?zer 9. Roche Holdings Competitors 10. Sun Pharma
doc_359059598.docx