Description
SWOT ANALYSIS OF NORWEGIAN AIR SHUTTLE
Norwegian Air Shuttle Parent Company Category Sector Tagline/ Slogan USP Norwegian Air Shuttle ASA International Airline Freedom to choose Second-largest airline in Scandinavia STP Segment Target Group Positioning Leisure travelers / business men Middle class / upper middle class Low cost carrier SWOT Analysis 1. It offers high frequency domestic flights and thus has a strong hold in the domestic market 2. Growth in market share and net revenue generated is positive and better than its peers 3. Strong presence in the region it operates Strength 4. The company has a good customer focus and good reputation among the custoemrs 1. Not a member of any airline alliance 2. Frequency of flights to international destinations is low and this affects customer loyalty 1. It has plans of becoming one of the first long-haul LCCs in the world 2. Expand its reach by establishing new routes to international destinations
Weakness
Opportunity
3. Better services to the customers to increase loyalty 1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian 2. Rising fuel cost 3. Better marketing campaigns undertaken by rivals may dilute brand image Competition 1. Scandinavian Airlines Systems 2. EasyJet 3. Finn Air
Threats
Competitors
doc_876438575.docx
SWOT ANALYSIS OF NORWEGIAN AIR SHUTTLE
Norwegian Air Shuttle Parent Company Category Sector Tagline/ Slogan USP Norwegian Air Shuttle ASA International Airline Freedom to choose Second-largest airline in Scandinavia STP Segment Target Group Positioning Leisure travelers / business men Middle class / upper middle class Low cost carrier SWOT Analysis 1. It offers high frequency domestic flights and thus has a strong hold in the domestic market 2. Growth in market share and net revenue generated is positive and better than its peers 3. Strong presence in the region it operates Strength 4. The company has a good customer focus and good reputation among the custoemrs 1. Not a member of any airline alliance 2. Frequency of flights to international destinations is low and this affects customer loyalty 1. It has plans of becoming one of the first long-haul LCCs in the world 2. Expand its reach by establishing new routes to international destinations
Weakness
Opportunity
3. Better services to the customers to increase loyalty 1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian 2. Rising fuel cost 3. Better marketing campaigns undertaken by rivals may dilute brand image Competition 1. Scandinavian Airlines Systems 2. EasyJet 3. Finn Air
Threats
Competitors
doc_876438575.docx