Description
SWOT ANALYSIS OF NORTH POLE CIGARETTES
North Pole Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
-
USP
Quality menthol cigarettes in India STP
Segment
Higher and lower SES
Target Group
Aimed at adolescents, women and first time users
Positioning
Positions itself as a refreshing, calm and pleasant cigarette SWOT Analysis
1. Largest selling menthol cigarette in India 2. Aimed at an evergreen group of first time smokers 3. Produced through state of art production techniques 4. Strong brand name and reputation of Godfrey Phillips in Tobacco Strength industry
1.Company has to rely on surrogate advertising to promote products Weakness 2. Manufacturing process is time consuming
1. Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
Threats
1.Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco
3. Government regulation and increased taxation Competition
1. Classic Ultra Milds 2. Gold flake Competitors 3. Camel
doc_619093040.docx
SWOT ANALYSIS OF NORTH POLE CIGARETTES
North Pole Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
-
USP
Quality menthol cigarettes in India STP
Segment
Higher and lower SES
Target Group
Aimed at adolescents, women and first time users
Positioning
Positions itself as a refreshing, calm and pleasant cigarette SWOT Analysis
1. Largest selling menthol cigarette in India 2. Aimed at an evergreen group of first time smokers 3. Produced through state of art production techniques 4. Strong brand name and reputation of Godfrey Phillips in Tobacco Strength industry
1.Company has to rely on surrogate advertising to promote products Weakness 2. Manufacturing process is time consuming
1. Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
Threats
1.Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco
3. Government regulation and increased taxation Competition
1. Classic Ultra Milds 2. Gold flake Competitors 3. Camel
doc_619093040.docx