Description
SWOT ANALYSIS OF NORFOLK SOUTHERN
Norfolk Southern
Logo
<Don’t paste logo here; send logo of this brand as attachment>
Parent Company
Norfolk Southern Corporation
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
One line, infinite possibilities
USP
Extensive intermodal network in eastern North America
STP
Segment
Business which requires transportation and logistics services
Businesses which requires transportation of coal, automobile parts, Target Group chemicals, agricultural and consumer products
Safest, most customer-focused and successful transportation company Positioning in the world
SWOT Analysis
1. Operates over 20,000 route miles in 22 eastern states of US 2. Strong financial performance over the years 3. Leader in the eastern America’s transportation infrastructure Strength 4. Improvement in productive and operating metrics
1. Unresolved lawsuits against the company 2. Increasing debt burden 3. Relatively low global presence when compared with leaders in the Weakness industry
1. Increasing traffic volume 2. Increasing demand of coal in US Opportunity 3. Emerging markets and expansion abroad
1. Significant governmental legislation and regulation over commercial, operating and environmental matters 2. Transportation of certain hazardous materials could create Threats catastrophic losses in terms of personal injury and property damage costs
3. Labor unions, labor agreements, strikes, or work stoppages could adversely affect operations
Competition
1. American Commercial Lines Inc. 2. BNSF Railway Company Competitors 3. CSX Transportation Inc
doc_299687751.docx
SWOT ANALYSIS OF NORFOLK SOUTHERN
Norfolk Southern
Logo
<Don’t paste logo here; send logo of this brand as attachment>
Parent Company
Norfolk Southern Corporation
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
One line, infinite possibilities
USP
Extensive intermodal network in eastern North America
STP
Segment
Business which requires transportation and logistics services
Businesses which requires transportation of coal, automobile parts, Target Group chemicals, agricultural and consumer products
Safest, most customer-focused and successful transportation company Positioning in the world
SWOT Analysis
1. Operates over 20,000 route miles in 22 eastern states of US 2. Strong financial performance over the years 3. Leader in the eastern America’s transportation infrastructure Strength 4. Improvement in productive and operating metrics
1. Unresolved lawsuits against the company 2. Increasing debt burden 3. Relatively low global presence when compared with leaders in the Weakness industry
1. Increasing traffic volume 2. Increasing demand of coal in US Opportunity 3. Emerging markets and expansion abroad
1. Significant governmental legislation and regulation over commercial, operating and environmental matters 2. Transportation of certain hazardous materials could create Threats catastrophic losses in terms of personal injury and property damage costs
3. Labor unions, labor agreements, strikes, or work stoppages could adversely affect operations
Competition
1. American Commercial Lines Inc. 2. BNSF Railway Company Competitors 3. CSX Transportation Inc
doc_299687751.docx