Description
SWOT ANALYSIS OF NOKIA X SERIES
Nokia X-series Parent Company Category Sector Tagline/ Slogan USP Nokia Mobilephone Handsets Telecommunication Connecting People Very Attractive Looks STP Segment Target Group Positioning Mid-High end Music phones Young Generation from upper middle class Phones with access to integrated Social N/w sites SWOT 1.Integrated SNS apps 2. Looks, Large Inbuilt memory, Dedicated Music keys 3.Strong brand name 4.Excellent distribution and availability 1.Declining market share 2.Similar product range 1.Phones with Touch-n-Type flexibility 2.Better innovation in OS and features 1.Other substitute brand with similar features which are less costly Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.Samsung Galaxy series 2.Samsung Wave series
doc_476321790.docx
SWOT ANALYSIS OF NOKIA X SERIES
Nokia X-series Parent Company Category Sector Tagline/ Slogan USP Nokia Mobilephone Handsets Telecommunication Connecting People Very Attractive Looks STP Segment Target Group Positioning Mid-High end Music phones Young Generation from upper middle class Phones with access to integrated Social N/w sites SWOT 1.Integrated SNS apps 2. Looks, Large Inbuilt memory, Dedicated Music keys 3.Strong brand name 4.Excellent distribution and availability 1.Declining market share 2.Similar product range 1.Phones with Touch-n-Type flexibility 2.Better innovation in OS and features 1.Other substitute brand with similar features which are less costly Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.Samsung Galaxy series 2.Samsung Wave series
doc_476321790.docx