Description
SWOT ANALYSIS OF NOKIA E SERIES
Nokia E-series Parent Company Category Sector Nokia Mobile phone Handsets Telecommunication Connecting People; Success does not need a desk, make it everywhere you go A Nokia branded business phone STP Segment Mid-High end Business-cum-Smart phones Business professionals aged 25 - 50 with upper middle class income A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad. SWOT 1. Successful E series phones 2.Good quality and features 3.Strong brand name and excellent distribution 1.All E Series models are similar 2.Declining market share 1.Redeem it's hold in the smart phone market which it has never properly addressed in the past 2.Better advertising and price competitiveness 1.People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
Tagline/ Slogan USP
Target Group
Positioning
Strength
Weakness
Opportunity
Threats
2.Low end competitors with similar features at a lower price Competition 1.Blackberry 2.HTC 3.Samsung 4.Apple
Competitors
doc_436588130.docx
SWOT ANALYSIS OF NOKIA E SERIES
Nokia E-series Parent Company Category Sector Nokia Mobile phone Handsets Telecommunication Connecting People; Success does not need a desk, make it everywhere you go A Nokia branded business phone STP Segment Mid-High end Business-cum-Smart phones Business professionals aged 25 - 50 with upper middle class income A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad. SWOT 1. Successful E series phones 2.Good quality and features 3.Strong brand name and excellent distribution 1.All E Series models are similar 2.Declining market share 1.Redeem it's hold in the smart phone market which it has never properly addressed in the past 2.Better advertising and price competitiveness 1.People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
Tagline/ Slogan USP
Target Group
Positioning
Strength
Weakness
Opportunity
Threats
2.Low end competitors with similar features at a lower price Competition 1.Blackberry 2.HTC 3.Samsung 4.Apple
Competitors
doc_436588130.docx