Description
SWOT ANALYSIS OF NITTO DENKO
Nitto Denko
Parent Company
Nitto Denko
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
-
USP
Offering consistent products since 1918
STP
Optronics segment, industrial tape segment, and medical and Segment membrane segment
Target Group
Diverse industrial, electronic, and functional products
Positioning
Brand providing diversified products (not restricted to electrials)
SWOT Analysis
1. Well diversified product portfolio encompassing many major products 2. The group has a geographic presence in Japan, Asia and Oceania, North America, and Europe 3. Strong work force of 32000 employees 4. High focus on research and development Strength 5. It produces LCDs, tapes, vinyl, insulation etc
1. Financial performance of the company has been in a decline trend 2. Vendor dependence has been high , exposing the company to risk based on vendor dependency Weakness 3. Lawsuit with a market major had tarnished the brand image
1. Expanding into new business areas such as Green (Environmentally Friendly), Clean (New Energy), and Fine (Life Science) business domains, and to develop ANT (Area Niche Top) products 2. Venturing into emerging countries including China, India and Brazil Opportunity 3. Robust forecasts for the global semiconductor industry
1. Japan based manufacturing is threatened by natural calamities 2. Stringent regulation in future arises the issue of compliance 3. Currency fluctuations can adversely impact Nitto Denko's business Threats performance and financial position
Competition
1. 3M 2. Hoya Corporation 3. SUMCO Corporation 4. Sumitomo Chemical Company, Limited Competitors 5. Tosoh Corporation
doc_777589425.docx
SWOT ANALYSIS OF NITTO DENKO
Nitto Denko
Parent Company
Nitto Denko
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
-
USP
Offering consistent products since 1918
STP
Optronics segment, industrial tape segment, and medical and Segment membrane segment
Target Group
Diverse industrial, electronic, and functional products
Positioning
Brand providing diversified products (not restricted to electrials)
SWOT Analysis
1. Well diversified product portfolio encompassing many major products 2. The group has a geographic presence in Japan, Asia and Oceania, North America, and Europe 3. Strong work force of 32000 employees 4. High focus on research and development Strength 5. It produces LCDs, tapes, vinyl, insulation etc
1. Financial performance of the company has been in a decline trend 2. Vendor dependence has been high , exposing the company to risk based on vendor dependency Weakness 3. Lawsuit with a market major had tarnished the brand image
1. Expanding into new business areas such as Green (Environmentally Friendly), Clean (New Energy), and Fine (Life Science) business domains, and to develop ANT (Area Niche Top) products 2. Venturing into emerging countries including China, India and Brazil Opportunity 3. Robust forecasts for the global semiconductor industry
1. Japan based manufacturing is threatened by natural calamities 2. Stringent regulation in future arises the issue of compliance 3. Currency fluctuations can adversely impact Nitto Denko's business Threats performance and financial position
Competition
1. 3M 2. Hoya Corporation 3. SUMCO Corporation 4. Sumitomo Chemical Company, Limited Competitors 5. Tosoh Corporation
doc_777589425.docx