Description
SWOT ANALYSIS OF NISSIN TOP RAMEN
Nissin Top Ramen
Parent Company
Nissin Foods
Category
Noodles
Sector
Foods and beverages
Tagline/ Slogan
Oodles of noodles, super noodles
USP
Vitamin plus energy healthy noodles
STP
Segment
Fast to prepare meal
Target Group
Health seeking families
Positioning
Family favorite ready to cook noodles
SWOT Analysis
1.Prepared quickly and conveniently 2.For promotion launched various online games 3.Association with celebrities asbrand ambassador 4.Four different Indian flavors and good advertising 5.Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market. 6.A unique kind of Noodle “Space Ram” manufactured for Japanese Strength astronaut
1. Limited advertising & brand awareness as compared to leading noodle brands Weakness 2. Still trying to penetrate the global market
1.Cost reduction by restructuring production system Opportunity 2.Growing market for fast to prepare food
1.Less price of competitor’s product 2.Brand switching cost is very low Threats 3.Local brands and restaurants
Competition
1.La Choy 2.Nestle Maggi 3.Knorr Competitors 4.Pot Noodles
doc_424486895.docx
SWOT ANALYSIS OF NISSIN TOP RAMEN
Nissin Top Ramen
Parent Company
Nissin Foods
Category
Noodles
Sector
Foods and beverages
Tagline/ Slogan
Oodles of noodles, super noodles
USP
Vitamin plus energy healthy noodles
STP
Segment
Fast to prepare meal
Target Group
Health seeking families
Positioning
Family favorite ready to cook noodles
SWOT Analysis
1.Prepared quickly and conveniently 2.For promotion launched various online games 3.Association with celebrities asbrand ambassador 4.Four different Indian flavors and good advertising 5.Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market. 6.A unique kind of Noodle “Space Ram” manufactured for Japanese Strength astronaut
1. Limited advertising & brand awareness as compared to leading noodle brands Weakness 2. Still trying to penetrate the global market
1.Cost reduction by restructuring production system Opportunity 2.Growing market for fast to prepare food
1.Less price of competitor’s product 2.Brand switching cost is very low Threats 3.Local brands and restaurants
Competition
1.La Choy 2.Nestle Maggi 3.Knorr Competitors 4.Pot Noodles
doc_424486895.docx