Description
SWOT ANALYSIS OF NISSIN CHOW MEIN
Nissin Chow Mein
Parent Company
Nissin Foods
Category
Noodles
Sector
Foods and beverages
Find enlightenment with Nissin Chow Mein; Noodle on; Learn the way Tagline/ Slogan of the noodles
USP
Fast to cook chinese
STP
Segment
Fast to prepare- Microwave meal
Target Group
Younger population from urban areas
Positioning
A pan-fried noodle product
SWOT Analysis
1.Eight exotic flavors 2.Styrofoam packaging which is quite attractive 3.Microwavable easy to prepare food 4.Reasonable priced, safety and hygiene, and long shelf life of product 60% of market share of Nissin brand Strength 5. Good availability and distribution through retails stores
1.Some flavors not received properly in market like spicy chicken flavor 2.Limited brand awareness compared to leading fast-food ready to Weakness cook brands
1.Rising income of middle class economies such as BRICS nations 2.Changing lifestyle causing increase consumption fast to prepare food Opportunity 3. Tapping DINKS and bachelors staying in urban areas
1.Emerging competition from various brands 2.Brand switching cost is very low Threats 3. Local brands and restaurants
Competition
1. Maggi 2.La Choy 3.Knorr Competitors 4.Pot Noodles
doc_333025430.docx
SWOT ANALYSIS OF NISSIN CHOW MEIN
Nissin Chow Mein
Parent Company
Nissin Foods
Category
Noodles
Sector
Foods and beverages
Find enlightenment with Nissin Chow Mein; Noodle on; Learn the way Tagline/ Slogan of the noodles
USP
Fast to cook chinese
STP
Segment
Fast to prepare- Microwave meal
Target Group
Younger population from urban areas
Positioning
A pan-fried noodle product
SWOT Analysis
1.Eight exotic flavors 2.Styrofoam packaging which is quite attractive 3.Microwavable easy to prepare food 4.Reasonable priced, safety and hygiene, and long shelf life of product 60% of market share of Nissin brand Strength 5. Good availability and distribution through retails stores
1.Some flavors not received properly in market like spicy chicken flavor 2.Limited brand awareness compared to leading fast-food ready to Weakness cook brands
1.Rising income of middle class economies such as BRICS nations 2.Changing lifestyle causing increase consumption fast to prepare food Opportunity 3. Tapping DINKS and bachelors staying in urban areas
1.Emerging competition from various brands 2.Brand switching cost is very low Threats 3. Local brands and restaurants
Competition
1. Maggi 2.La Choy 3.Knorr Competitors 4.Pot Noodles
doc_333025430.docx