Description
A scan of the internal and external environment is an important part of the strategic planning process. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates
SWOT ANALYSIS
OF
NIRMA SHUDH SALT
A scan of the internal and external environment is an important part of the strategic planning
process. The SWOT analysis provides information that is helpful in matching the firm's
resources and capabilities to the competitive environment in which it operates. As such, it is
instrumental in strategy formulation and selection. The company Nirma has following strength
and weakness, which will help the company to decide about the future planning for their success
in their edible salt business.
STRENGTHS
? Strong Brand equity. Nirma is an Rs.17 billion-umbrella brand offering consumers a broad
portfolio of products at multiple price points in the Detergents, Soaps, Salt and Personal Care
market.
? Produces a range of industrial chemical products which primarily serve as raw material or
intermediates for Soaps & Detergents business.
? Wide distribution network.
? Good advantage in the rural market because of its price.
WEAKNESS
? High interest burden.
? Less presence in premium segment.
? Lacking in the export market.
OPPORTUNITIES
? Exports
? Acquisitions for strengthening its distribution tie-ups.
? Entry into the South Indian market where there is a huge market for edible salt, which is not,
captured by any national player and occupied by the unorganized sector.
? Entry into the tablet salt market.
? Government rule of selling only iodized salt, which will generate a huge market.
THREATS
? Emergence of regional but strong players.
? Entry of many big players like Adani, Marico, Kunvar Ajay etc. is a big disadvantage.
? Poor quality image of a company about the product in the urban areas.
doc_510261130.docx
A scan of the internal and external environment is an important part of the strategic planning process. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates
SWOT ANALYSIS
OF
NIRMA SHUDH SALT
A scan of the internal and external environment is an important part of the strategic planning
process. The SWOT analysis provides information that is helpful in matching the firm's
resources and capabilities to the competitive environment in which it operates. As such, it is
instrumental in strategy formulation and selection. The company Nirma has following strength
and weakness, which will help the company to decide about the future planning for their success
in their edible salt business.
STRENGTHS
? Strong Brand equity. Nirma is an Rs.17 billion-umbrella brand offering consumers a broad
portfolio of products at multiple price points in the Detergents, Soaps, Salt and Personal Care
market.
? Produces a range of industrial chemical products which primarily serve as raw material or
intermediates for Soaps & Detergents business.
? Wide distribution network.
? Good advantage in the rural market because of its price.
WEAKNESS
? High interest burden.
? Less presence in premium segment.
? Lacking in the export market.
OPPORTUNITIES
? Exports
? Acquisitions for strengthening its distribution tie-ups.
? Entry into the South Indian market where there is a huge market for edible salt, which is not,
captured by any national player and occupied by the unorganized sector.
? Entry into the tablet salt market.
? Government rule of selling only iodized salt, which will generate a huge market.
THREATS
? Emergence of regional but strong players.
? Entry of many big players like Adani, Marico, Kunvar Ajay etc. is a big disadvantage.
? Poor quality image of a company about the product in the urban areas.
doc_510261130.docx