Description
SWOT ANALYSIS OF NIRMA LIMITED
Nirma Ltd
Parent Company
Nirma Ltd
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Better Products, Better Value, Better Living
Excellent distribution network across India tapping over 300 million USP consumers STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Positioning
Value for money products for a better living Product Portfolio
1. Nirma Washing Powder Brands 3. Nima Soap SWOT Analysis
2. Nirma Bartan Bar 4. Nirma Beauty Soap
1. Nirma has distribution at over 1 million retailers and approx 300 million consumers 2. Over 14000 employees work with Nirma 3. It has always practiced ‘value-for-money’ strategy targeting the huge Indian middle class market 4. Nirma purchased Searles Valley Minerals Inc., thus making it among the top Soda Ash manufacturer globally 5. Nirma has manufacturing facilities at 6 places in India Strength 6. It has undertaken backward integration into manufacture of Industrial Products like Soda Ash, Fatty Acid, Glycerine, Sulphuric
Acid etc
1. Market share is limited due to presence of other strong FMCG brands 2. Nirma has limited international presence as compared to other Weakness leading FMCG companies
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. Marico 2. L'Oréal 3. ITC 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_207401087.docx
SWOT ANALYSIS OF NIRMA LIMITED
Nirma Ltd
Parent Company
Nirma Ltd
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Better Products, Better Value, Better Living
Excellent distribution network across India tapping over 300 million USP consumers STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Positioning
Value for money products for a better living Product Portfolio
1. Nirma Washing Powder Brands 3. Nima Soap SWOT Analysis
2. Nirma Bartan Bar 4. Nirma Beauty Soap
1. Nirma has distribution at over 1 million retailers and approx 300 million consumers 2. Over 14000 employees work with Nirma 3. It has always practiced ‘value-for-money’ strategy targeting the huge Indian middle class market 4. Nirma purchased Searles Valley Minerals Inc., thus making it among the top Soda Ash manufacturer globally 5. Nirma has manufacturing facilities at 6 places in India Strength 6. It has undertaken backward integration into manufacture of Industrial Products like Soda Ash, Fatty Acid, Glycerine, Sulphuric
Acid etc
1. Market share is limited due to presence of other strong FMCG brands 2. Nirma has limited international presence as compared to other Weakness leading FMCG companies
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. Marico 2. L'Oréal 3. ITC 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_207401087.docx