Description
SWOT ANALYSIS OF NIPPON YUSEN

Nippon Yusen

Parent Company

Mitsubishi Group

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

More than shipping

USP

World’s one of the largest shipping company

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which require global logistics and bulk shipping services

Through safe and dependable transport, we contribute to the betterment of societies throughout the world as a comprehensive Positioning global-logistics enterprise offering ocean, land, and air transportation

SWOT Analysis

1. Operating in 36 countries and 412 centers 2. Owns total 827 vessels 3. Provides solutions tailored to customers’ needs by integrating different types of infrastructure Strength 4.Sheer diversity of infrastructure

1. Decreasing revenues and operating income Weakness 2.Lesser known than its global competitors

1. Minimize impact of market volatility by decreasing the large procurements required for maintaining a fixed vessel fleet over a long term 2. Strengthen sales capabilities Opportunity 3.Increasing customer base and capabilities through acquisitions

1. Fluctuations in currency exchange rates 2. A major shipping accident Threats 3.Changes in overall shipping and freight markets

Competition

1. A.P. Moller-Maersk 2. CMA CGM Competitors 3. China ocean shipping company



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