SWOT ANALYSIS OF NIPPON TELEGRAPH & TELEPHONE CORPORATION

Description
SWOT ANALYSIS OF NIPPON TELEGRAPH & TELEPHONE CORPORATION

Nippon Telegraph & Telephone Corporation

Parent Company

Government of Japan

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Global ICT Partner – Innovative. Reliable. Seamless

USP

Japanese Innovation and Strong infrastructure

STP

Segment

Businesses and Individual users

Target Group

Broadband and High end connectivity solution users

Positioning

One Stop Shop for all communication needs

SWOT Analysis

1. Research and Development Activities 2. Stable Revenue Growth 3. Diversified offerings and Integrated Services 4. One of the top and biggest telecom companies in Asia 5. Over 200,000 employees in the organization 6. High investments in R&D; and active involvement in sponsorships in Strength major sporting events

1. Highly dependent on Japanese Market 2. Market share is restricted and strong competition from a few other Weakness major players

1. Potential growth in IT services 2. Strategic acquisitions Opportunity 3. Globalization of business

1. Economic slowdown 2. Extreme competitive pressure Threats 3. Affected by natural disasters

Competition

1. Vodafone 2. KDDI Competitors 3. Softbank Mobile



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