Description
SWOT ANALYSIS OF NIPPON PAINT
Nippon Paint
Parent Company
Nipsea Group
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Explore a world of colors
Customer growth, personal growth, environmental care and USP technological innovation.
STP
Segment
Home, construction, automotive and industrial sectors
Target Group
Customers wanting high quality and eco-friendly products
Positioning
A Globally established paint company with complete paint solutions.
SWOT Analysis
1. With 130 years of experience and 33 manufacturing facilities in paint industry they are one of the largest paint makers in the world. 2. 12,000 employees operating in 11 countries across Asia they set benchmark in innovation and quality. 3. They have wide range of products. 4. They have diversified geographically. 5. They like any other Japanese Company spend and focus on R&D 6. The company has extremely vibrant new logo showing values like: professional, passionate, commitment to excellence, modernity, friendliness and youthfulness. 7. Nippon Paints have developed products high-grade environmental friendly products with nearly ZERO VOC content. 8. Nippon Paint’s 3 in 1 Medi-fresh has been very popular for its antiStrength bacterial formula that inhibits bacterial growth lowering risk of flu etc.
1.Nippon Paint w.r.t India has a very small range of products which include few interior and exterior wall paints. Weakness 2. Large inventories may be a cause of worry
Opportunity
1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the
future with environmental regulation policies becoming stringent. 2. Opportunities in emerging Asian markets.
1. Global economy is sluggish 2. Nippon Paint w.r.t India faces stiff competition from other prominent and well established paint companies Threats 3. International Environmental regulations are tightening.
Competition
1.Asian Paints 2.Ameron International Corporation Competitors 3.Akzo Nobel
doc_946748941.docx
SWOT ANALYSIS OF NIPPON PAINT
Nippon Paint
Parent Company
Nipsea Group
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Explore a world of colors
Customer growth, personal growth, environmental care and USP technological innovation.
STP
Segment
Home, construction, automotive and industrial sectors
Target Group
Customers wanting high quality and eco-friendly products
Positioning
A Globally established paint company with complete paint solutions.
SWOT Analysis
1. With 130 years of experience and 33 manufacturing facilities in paint industry they are one of the largest paint makers in the world. 2. 12,000 employees operating in 11 countries across Asia they set benchmark in innovation and quality. 3. They have wide range of products. 4. They have diversified geographically. 5. They like any other Japanese Company spend and focus on R&D 6. The company has extremely vibrant new logo showing values like: professional, passionate, commitment to excellence, modernity, friendliness and youthfulness. 7. Nippon Paints have developed products high-grade environmental friendly products with nearly ZERO VOC content. 8. Nippon Paint’s 3 in 1 Medi-fresh has been very popular for its antiStrength bacterial formula that inhibits bacterial growth lowering risk of flu etc.
1.Nippon Paint w.r.t India has a very small range of products which include few interior and exterior wall paints. Weakness 2. Large inventories may be a cause of worry
Opportunity
1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the
future with environmental regulation policies becoming stringent. 2. Opportunities in emerging Asian markets.
1. Global economy is sluggish 2. Nippon Paint w.r.t India faces stiff competition from other prominent and well established paint companies Threats 3. International Environmental regulations are tightening.
Competition
1.Asian Paints 2.Ameron International Corporation Competitors 3.Akzo Nobel
doc_946748941.docx