Description
SWOT ANALYSIS OF NIMA BARTAN BAR
Nima Bartan Bar
Parent Company
Nirma Ltd.
Category
Home Care brands- detergents
Sector
FMCG
Tagline/ Slogan
Bartan Hai Ya Darpan
USP
Removes stains and foul smell completely STP
Segment
Hand Dishwashing – Powder, Bar, Liquid
Target Group
Common middle-class Households in India
Positioning
Cleans the vessel just like mirror SWOT Analysis
1. Low priced and good quality soap for utensils 2. Effective advertising and brand visibility 3. Strong support of Nirma brand Strength 4. Deep distribution network capturing early rural market
1.Presence of other soap brands and local products means less scope for market expansion Weakness 2.Less presence in premium segment
1.Tie ups with other brands 2.Liquid soap variation Opportunity 3. Global expansion to other emerging economies
Threats
1. Price Sensitive and Volume Driven Market Segment 2. Regular re-launches of the product to gain market share
3. Continuous product development essential Competition
1.Pril (Henkel) 2.Odopic (Dabur) Competitors 3.Godrej Dish Wash
doc_355002551.docx
SWOT ANALYSIS OF NIMA BARTAN BAR
Nima Bartan Bar
Parent Company
Nirma Ltd.
Category
Home Care brands- detergents
Sector
FMCG
Tagline/ Slogan
Bartan Hai Ya Darpan
USP
Removes stains and foul smell completely STP
Segment
Hand Dishwashing – Powder, Bar, Liquid
Target Group
Common middle-class Households in India
Positioning
Cleans the vessel just like mirror SWOT Analysis
1. Low priced and good quality soap for utensils 2. Effective advertising and brand visibility 3. Strong support of Nirma brand Strength 4. Deep distribution network capturing early rural market
1.Presence of other soap brands and local products means less scope for market expansion Weakness 2.Less presence in premium segment
1.Tie ups with other brands 2.Liquid soap variation Opportunity 3. Global expansion to other emerging economies
Threats
1. Price Sensitive and Volume Driven Market Segment 2. Regular re-launches of the product to gain market share
3. Continuous product development essential Competition
1.Pril (Henkel) 2.Odopic (Dabur) Competitors 3.Godrej Dish Wash
doc_355002551.docx