Description
SWOT ANALYSIS OF NILGIRIS STORE
Nilgiris Store
Parent Company
Nilgiris Store
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
At the heart of great taste. Since 1905
oldest and leaders in the series of supermarkets in South India; USP well-known to the locals for its high-quality services and products STP
Segment
Price conscious, value-for-money seeking consumers
Target Group
Middle income households
Positioning
Quality products at competitive rates all under one roof SWOT Analysis
1. One of the oldest supermarket chains in India with origins dating back to 1905 2. Over 90 stores run in south India 3. Sells its own range of manufactured products with a very high brand recall value Strength 4. Wide product portfolio across Dairy, Staples and Bakery
1. Lack of advanced Information technology when comparedtoglobal competitors Weakness 2.No clear strategy for differentiation from its competitors
1.Expand into other states Opportunity 2.Upgrade its IT Information Systems
1.Rising threat in retail sector from big foreign players like Walmart Threats 2. Rising costs of inputs, fuel, labour, raw materials etc. Competition
1.Namdhari’s Fresh 2. Big apple Competitors 3.Local convenience stores
doc_133537621.docx
SWOT ANALYSIS OF NILGIRIS STORE
Nilgiris Store
Parent Company
Nilgiris Store
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
At the heart of great taste. Since 1905
oldest and leaders in the series of supermarkets in South India; USP well-known to the locals for its high-quality services and products STP
Segment
Price conscious, value-for-money seeking consumers
Target Group
Middle income households
Positioning
Quality products at competitive rates all under one roof SWOT Analysis
1. One of the oldest supermarket chains in India with origins dating back to 1905 2. Over 90 stores run in south India 3. Sells its own range of manufactured products with a very high brand recall value Strength 4. Wide product portfolio across Dairy, Staples and Bakery
1. Lack of advanced Information technology when comparedtoglobal competitors Weakness 2.No clear strategy for differentiation from its competitors
1.Expand into other states Opportunity 2.Upgrade its IT Information Systems
1.Rising threat in retail sector from big foreign players like Walmart Threats 2. Rising costs of inputs, fuel, labour, raw materials etc. Competition
1.Namdhari’s Fresh 2. Big apple Competitors 3.Local convenience stores
doc_133537621.docx