abhishreshthaa
Abhijeet S
SWOT ANALYSIS of Nike : Nike, Inc. is a major publicly traded sportwear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.
The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. in 1978. The company takes its name from Nike (Greek Νίκη pronounced [níːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.
A very professionally competitive company.
Has ownership of no physical factories so production can be moved to a more cost effective location when necessary.
Very well branded among consumers.
Offers their products worldwide.
Have offices in forty five different countries.
Fortune 500 company.
Employs over thirty thousand people across the world.
Has a very strong marketing campaign that increases brand familiarity.
Chains of retail stores such as Niketown.
Has ventured into many different rebranding opportunities with successful results.
Providing lightweight shoes by incorporating lunarlite foam materials.
Profits are largely dependent on the footwear products while other branded products are not as strong.
History of violations of over time laws and minimum wage rates in Vietnam.
Accusations of poor conditions in the work place.
Accusations of exploiting workforces that will work for cheap in overseas countries.
Constant focal point for negative criticism by the anti-globalization groups.
Creating sportswear items by incorporating the waste from regular manufacturing.
Stepping into the line of economy boosting projects that will encourage recycling.
Product development that changes as the trends change.
Expansion into sport sunglasses and jewelry lines.
Expansion in the global markets to create larger brand recognition.
Reducing controversy surrounding their trade and production practices.
The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. in 1978. The company takes its name from Nike (Greek Νίκη pronounced [níːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.
A very professionally competitive company.
Has ownership of no physical factories so production can be moved to a more cost effective location when necessary.
Very well branded among consumers.
Offers their products worldwide.
Have offices in forty five different countries.
Fortune 500 company.
Employs over thirty thousand people across the world.
Has a very strong marketing campaign that increases brand familiarity.
Chains of retail stores such as Niketown.
Has ventured into many different rebranding opportunities with successful results.
Providing lightweight shoes by incorporating lunarlite foam materials.
Profits are largely dependent on the footwear products while other branded products are not as strong.
History of violations of over time laws and minimum wage rates in Vietnam.
Accusations of poor conditions in the work place.
Accusations of exploiting workforces that will work for cheap in overseas countries.
Constant focal point for negative criticism by the anti-globalization groups.
Creating sportswear items by incorporating the waste from regular manufacturing.
Stepping into the line of economy boosting projects that will encourage recycling.
Product development that changes as the trends change.
Expansion into sport sunglasses and jewelry lines.
Expansion in the global markets to create larger brand recognition.
Reducing controversy surrounding their trade and production practices.
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