Description
SWOT ANALYSIS OF NEWYORK METS
New York Mets
Parent Company
New York Mets
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
Meet the Mets-Theme Song
USP
Fairly successful MLB franchise based in New York
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Fairly successful MLB team which has caused one of the biggest upsets Positioning in 1969 to win the World Series
SWOT Analysis
1. Successful MLB franchise 2. Loyal fan base in the US 3. High quality home stadium Strength 4. Famous theme song titled-“Meet the Mets”
1.Won only a few world series finals. 2.Does not have a global fan base 3.Even in its own city, it stays in the shadows of the more famous “New Weakness York Yankees”
1.Tap global fan base 2.Better merchandising and marketing will bring higher revenues Opportunity 3.Bring top players to be able to win the world series again
1.Threat of not being able to retain its top players 2.Threat of being overshadowed by its city rivals, t he “New York Threats Yankees”
Competition
Competitors
1.New York yankees 2.Boston Red Sox
3.San Fransisco Giants
doc_552606628.docx
SWOT ANALYSIS OF NEWYORK METS
New York Mets
Parent Company
New York Mets
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
Meet the Mets-Theme Song
USP
Fairly successful MLB franchise based in New York
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Fairly successful MLB team which has caused one of the biggest upsets Positioning in 1969 to win the World Series
SWOT Analysis
1. Successful MLB franchise 2. Loyal fan base in the US 3. High quality home stadium Strength 4. Famous theme song titled-“Meet the Mets”
1.Won only a few world series finals. 2.Does not have a global fan base 3.Even in its own city, it stays in the shadows of the more famous “New Weakness York Yankees”
1.Tap global fan base 2.Better merchandising and marketing will bring higher revenues Opportunity 3.Bring top players to be able to win the world series again
1.Threat of not being able to retain its top players 2.Threat of being overshadowed by its city rivals, t he “New York Threats Yankees”
Competition
Competitors
1.New York yankees 2.Boston Red Sox
3.San Fransisco Giants
doc_552606628.docx