Description
SWOT ANALYSIS OF NEWYORK KNICKS
New York Knicks
Parent Company
James Dolan/ The Madison Square Garden Company
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Fairly successful NBA franchise based in New York
STP
Segment
All basketball enthusiasts
Target Group
Male in the age group 10-60
Positioning
Fairly successful NBA franchise with a loyal fan base
SWOT Analysis
1. Have one of the best arenas in NBA named “The Madisson Square Garden” 2. Fairly successful NBA franchise having won titles 3. Loyal fan base in New York Strength 4. Good marketing and merchandising has kept the franchise profitable
1.Not a big force in the last 20 years. 2.Does not have a strong fan base outside New York Weakness 3.No big names in the team
1.Tap global fans by setting up academies 2.Develop local talent 3.Attract top players so that they can be a force to reckon with in the future 4. Develop Jeremy Lin, one of the brightest new talent, to be a Opportunity superstar and lead the New York Knicks to glory
1.Threat of better players leaving the team 2.Threat of fans not supporting the team in the future due to lack of Threats silverware
Competition
1.Chicago Bulls 2.Miami Heat Competitors 3.Indiana Pacers
doc_971121000.docx
SWOT ANALYSIS OF NEWYORK KNICKS
New York Knicks
Parent Company
James Dolan/ The Madison Square Garden Company
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Fairly successful NBA franchise based in New York
STP
Segment
All basketball enthusiasts
Target Group
Male in the age group 10-60
Positioning
Fairly successful NBA franchise with a loyal fan base
SWOT Analysis
1. Have one of the best arenas in NBA named “The Madisson Square Garden” 2. Fairly successful NBA franchise having won titles 3. Loyal fan base in New York Strength 4. Good marketing and merchandising has kept the franchise profitable
1.Not a big force in the last 20 years. 2.Does not have a strong fan base outside New York Weakness 3.No big names in the team
1.Tap global fans by setting up academies 2.Develop local talent 3.Attract top players so that they can be a force to reckon with in the future 4. Develop Jeremy Lin, one of the brightest new talent, to be a Opportunity superstar and lead the New York Knicks to glory
1.Threat of better players leaving the team 2.Threat of fans not supporting the team in the future due to lack of Threats silverware
Competition
1.Chicago Bulls 2.Miami Heat Competitors 3.Indiana Pacers
doc_971121000.docx