Description
SWOT ANALYSIS OF NEWYORK JETS
New York Jets
Parent Company
Owner-Woody Johnson
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Fairly successful NFL franchise with a loyal fan base
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
One of the most successful and famous teams in NFL history, and Positioning based in one of the biggest cities of USA(New York)
SWOT Analysis
1. Fairly successful franchise with a loyal fan base 2. State of the art training facility named Atlantic Health Jets Training Center 3. Excellent marketing and merchandising in USA Strength 4. Has a famous cheerleading squad named “Jet Flights Crew”
1.Has not been very successful in the recent past 2.Overshadowed by the more successful New York Giants Weakness 3. Very few fans outside USA
1.Tap global fan bases Opportunity 2.Attract and retain top players and win the Superbowl again
1. Threat from its major rivals like New York Giants and Miami Dolphins Threats 2.Threat of top players leaving the franchise to join rival camps
Competition
1.New York Giants 2.Miami Dolphins Competitors 3.New England Patriots
doc_826850124.docx
SWOT ANALYSIS OF NEWYORK JETS
New York Jets
Parent Company
Owner-Woody Johnson
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Fairly successful NFL franchise with a loyal fan base
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
One of the most successful and famous teams in NFL history, and Positioning based in one of the biggest cities of USA(New York)
SWOT Analysis
1. Fairly successful franchise with a loyal fan base 2. State of the art training facility named Atlantic Health Jets Training Center 3. Excellent marketing and merchandising in USA Strength 4. Has a famous cheerleading squad named “Jet Flights Crew”
1.Has not been very successful in the recent past 2.Overshadowed by the more successful New York Giants Weakness 3. Very few fans outside USA
1.Tap global fan bases Opportunity 2.Attract and retain top players and win the Superbowl again
1. Threat from its major rivals like New York Giants and Miami Dolphins Threats 2.Threat of top players leaving the franchise to join rival camps
Competition
1.New York Giants 2.Miami Dolphins Competitors 3.New England Patriots
doc_826850124.docx