Description
SWOT ANALYSIS OF NEW BALANCE
New Balance
Parent company
New Balance Athletic Shoe, Inc. (NBAS)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Let’s make excellent happen
The brand is known for its shoes which come in different width and Usp sizes. STP
Sport enthusiast men, women& childrenlooking for apparel and Segment shoes
Target group
Young men women and kids from the upper middle class segment
Premium athletic footwear and apparel meeting the needs of the Positioning everyday athlete. SWOT Analysis
1.The shoes come in various sizes and length for different type of feet. 2. The company has many other sub brands dedicated for other sports or other purposes. 3. The company has been a part of several philanthropic efforts since past many years 4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products 5.New balance has sponsored teams and players in the Australian Football League and NBA Strength 6. The company has a century of expertise
7. Strong brand presence and marketing
1.The brand being among the elite brand is prone to recession and economic downturns Weakness 2. Limited presence in emerging economies
1. Very well-known brand in US and other developed cities 2. The company can diversify into making sports gear 3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring Opportunity countries.
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is less Threats 3. Threat from other leading competitors Competition
1. Adidas 2. Nike Competitors 3. Puma
doc_766721262.docx
SWOT ANALYSIS OF NEW BALANCE
New Balance
Parent company
New Balance Athletic Shoe, Inc. (NBAS)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Let’s make excellent happen
The brand is known for its shoes which come in different width and Usp sizes. STP
Sport enthusiast men, women& childrenlooking for apparel and Segment shoes
Target group
Young men women and kids from the upper middle class segment
Premium athletic footwear and apparel meeting the needs of the Positioning everyday athlete. SWOT Analysis
1.The shoes come in various sizes and length for different type of feet. 2. The company has many other sub brands dedicated for other sports or other purposes. 3. The company has been a part of several philanthropic efforts since past many years 4. The company claims their shoe boxes are made of recycled paer and they use environment friendly procedures while making products 5.New balance has sponsored teams and players in the Australian Football League and NBA Strength 6. The company has a century of expertise
7. Strong brand presence and marketing
1.The brand being among the elite brand is prone to recession and economic downturns Weakness 2. Limited presence in emerging economies
1. Very well-known brand in US and other developed cities 2. The company can diversify into making sports gear 3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring Opportunity countries.
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is less Threats 3. Threat from other leading competitors Competition
1. Adidas 2. Nike Competitors 3. Puma
doc_766721262.docx