Description
SWOT ANALYSIS OF NETEASE
Netease
Parent Company
NetEase.com, Inc
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
People to the power
USP
The attractive and efficient online gaming environment
STP
Segment
Online gaming user, internet portal user , Wireless and WAS users
People using internet for gaming, entertainment from upper middle Target Group class
Multi-player online role-playing games platform and provider of various Positioning interactive information and entertainment in China
SWOT Analysis
1. Good financial strength and brand reputation 2. Large domestic market share for online gaming 3. Strong personnel and management support Strength 4.Good marketing activities which have increased brand presence
1. Chinese internet regulation 2. Mostly restricted to China and less global presence Weakness 3. Lagging in other areas of internet service expect for Online gaming
1. Huge market for online gaming in China 2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities 3. Few local players to compete with Opportunity 4. Mobile application developers
1. Increasing competition due to global players Threats 2. Government intervention in the service, as main customer base is
China 3. Constant change in preference of customers
Competition
1. Baidu 2.Tencent holdings 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_130980650.docx
SWOT ANALYSIS OF NETEASE
Netease
Parent Company
NetEase.com, Inc
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
People to the power
USP
The attractive and efficient online gaming environment
STP
Segment
Online gaming user, internet portal user , Wireless and WAS users
People using internet for gaming, entertainment from upper middle Target Group class
Multi-player online role-playing games platform and provider of various Positioning interactive information and entertainment in China
SWOT Analysis
1. Good financial strength and brand reputation 2. Large domestic market share for online gaming 3. Strong personnel and management support Strength 4.Good marketing activities which have increased brand presence
1. Chinese internet regulation 2. Mostly restricted to China and less global presence Weakness 3. Lagging in other areas of internet service expect for Online gaming
1. Huge market for online gaming in China 2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities 3. Few local players to compete with Opportunity 4. Mobile application developers
1. Increasing competition due to global players Threats 2. Government intervention in the service, as main customer base is
China 3. Constant change in preference of customers
Competition
1. Baidu 2.Tencent holdings 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_130980650.docx