Description
SWOT ANALYSIS OF NESTLE POLO
Polo
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
The mint with a hole
USP
Sweet mint tablets with a unique ring shape
STP
Segment
People looking to have sweet after mint
Target Group
Youth from middle and upper class
Positioning
The mint flavored chocolate with is in the shape of a ring
SWOT Analysis
1.Good packaging and advertising 2.Good taste 3.Low cost Strength 4.Famous and Innovative Design - 'Mint with a hole' design
1.Too sweet Weakness 2.Not too many flavors
1.Introduce newer flavors like fruit in more markets Opportunity 2.Tap growing markets
Threats
1.Threat from local candies
2.Threat from chocolates 3.Mouth Freshners like chlormint
Competition
1.Mentos 2.ITC Mint-O 3.TicTac Competitors 4.Chlormint
doc_689445789.docx
SWOT ANALYSIS OF NESTLE POLO
Polo
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
The mint with a hole
USP
Sweet mint tablets with a unique ring shape
STP
Segment
People looking to have sweet after mint
Target Group
Youth from middle and upper class
Positioning
The mint flavored chocolate with is in the shape of a ring
SWOT Analysis
1.Good packaging and advertising 2.Good taste 3.Low cost Strength 4.Famous and Innovative Design - 'Mint with a hole' design
1.Too sweet Weakness 2.Not too many flavors
1.Introduce newer flavors like fruit in more markets Opportunity 2.Tap growing markets
Threats
1.Threat from local candies
2.Threat from chocolates 3.Mouth Freshners like chlormint
Competition
1.Mentos 2.ITC Mint-O 3.TicTac Competitors 4.Chlormint
doc_689445789.docx