Description
SWOT ANALYSIS OF NESTLE LTD
Nestle Ltd
Parent Company
Nestle Ltd
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Good Food, Good Life
The biggest health and wellness brand in the world, top brand in USP Fortune 500 list
STP
People looking for premium quality, and branded products like foods, Segment dairy products, baby food, pet food, confectioneries, etc.
Target Group
Urban middle and upper middle class
A world class brand providing good quality, healthy and tasty food Positioning and beverages
SWOT Analysis
1.More than 140 years in the industry 2.World biggest brand, top brand in Fortune 500 list 3. Global reach with presence in over 86 countries 4. An employee strength of around 328,000 people worldwide 5. Wide product range including baby food, pet food, dairy products, confectioneries, pharmaceuticals, beverages, etc. 6. Popular brands owned like Maggi, Haagen-Dazs, Boost, Kit Kat, Nescafe, etc. 7.Largest R&D network facilitating continuous innovation 8.Strong supply chain network Strength 9. C.S.R. activities for rural development, environment protection,
water conservation,, etc. 10.Mergers and acquisitions and joint ventures to increase market share 11. Strong marketing and advertising power 12.Strong brand loyalty and brand recall
1.Being a big global brand, Numerous controversies in different countries of operation can cause issues Weakness 2.Strong competition by other brands
1.Introduce more health based food products to tap the health consciousness amongst consumers 2.Expand with focus on developing economies 3.Continue with acquisitions and joint ventures to increase its market share Opportunity 4.Try to capture the rural markets
1.Failure of the complex supply chain 2.Economic instability and inflation in most countries 3.EURO zone crisis, as most of its revenue comes from Europe 4.Increase in cost of raw materials Threats 5.Stiff competition in all product segment
Competition
1.Unilever 2.Kraft Foods 3.Sara Lee 4.Danone 5.Mars Incorporated 6.Hersheys Competitors 7. Parle
doc_506558002.docx
SWOT ANALYSIS OF NESTLE LTD
Nestle Ltd
Parent Company
Nestle Ltd
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Good Food, Good Life
The biggest health and wellness brand in the world, top brand in USP Fortune 500 list
STP
People looking for premium quality, and branded products like foods, Segment dairy products, baby food, pet food, confectioneries, etc.
Target Group
Urban middle and upper middle class
A world class brand providing good quality, healthy and tasty food Positioning and beverages
SWOT Analysis
1.More than 140 years in the industry 2.World biggest brand, top brand in Fortune 500 list 3. Global reach with presence in over 86 countries 4. An employee strength of around 328,000 people worldwide 5. Wide product range including baby food, pet food, dairy products, confectioneries, pharmaceuticals, beverages, etc. 6. Popular brands owned like Maggi, Haagen-Dazs, Boost, Kit Kat, Nescafe, etc. 7.Largest R&D network facilitating continuous innovation 8.Strong supply chain network Strength 9. C.S.R. activities for rural development, environment protection,
water conservation,, etc. 10.Mergers and acquisitions and joint ventures to increase market share 11. Strong marketing and advertising power 12.Strong brand loyalty and brand recall
1.Being a big global brand, Numerous controversies in different countries of operation can cause issues Weakness 2.Strong competition by other brands
1.Introduce more health based food products to tap the health consciousness amongst consumers 2.Expand with focus on developing economies 3.Continue with acquisitions and joint ventures to increase its market share Opportunity 4.Try to capture the rural markets
1.Failure of the complex supply chain 2.Economic instability and inflation in most countries 3.EURO zone crisis, as most of its revenue comes from Europe 4.Increase in cost of raw materials Threats 5.Stiff competition in all product segment
Competition
1.Unilever 2.Kraft Foods 3.Sara Lee 4.Danone 5.Mars Incorporated 6.Hersheys Competitors 7. Parle
doc_506558002.docx