Description
SWOT ANALYSIS OF NESTLE BAR ONE
Bar One
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Kaafi hai ;Good Food Good Life
USP
Bar of chocolate that is hard outside with soft caramel nougat inside
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Its enough for one to succeed
SWOT Analysis
1.Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Perfect Substitute to Cadbury's 5 Star
1.Food products have a limited shelf life Weakness 2.Overshadowed by 5 Star always
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Nestle's successful brand more
4.More Advertising
1.Other branded and local chocolate manufacturers 2.Sweets as substitutes Threats 3.Health Concerns
Competition
1.Cadbury 5 star Competitors 2.Mars bar
doc_808610741.docx
SWOT ANALYSIS OF NESTLE BAR ONE
Bar One
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Kaafi hai ;Good Food Good Life
USP
Bar of chocolate that is hard outside with soft caramel nougat inside
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
Its enough for one to succeed
SWOT Analysis
1.Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Perfect Substitute to Cadbury's 5 Star
1.Food products have a limited shelf life Weakness 2.Overshadowed by 5 Star always
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Nestle's successful brand more
4.More Advertising
1.Other branded and local chocolate manufacturers 2.Sweets as substitutes Threats 3.Health Concerns
Competition
1.Cadbury 5 star Competitors 2.Mars bar
doc_808610741.docx