Description
SWOT ANALYSIS OF NEPTUNE ORIENT LINES
Neptune Orient Lines
Parent Company
Neptune Orient Lines Limited
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
A world leader in global transportation and logistics services
Largest shipping and transportation company listed on the Singapore USP Exchange
STP
Segment
Business which require transportation and logistics services
Businesses which require shipping, terminal services, largest shipping Target Group and transportation company listed on the Singapore Exchange
Positioning
One of the world's largest container shipping and logistics companies
SWOT Analysis
1. Over 11,000 staff across 330+ offices in over 110 countries 2. Volume of over 2 million forty-foot equivalent units (FEU) is transported worldwide every year 3. Delivers quality services through key brands APL and APL logistics 4. Superior technology for better customer experiences and service Strength excellence in supply chain management
1. Limited of diversity in services provided Weakness 2. Less visibility and recall compared to its global competitors
1. Could benefit from Governmental support in the form of grants, allowances, training as government is major stakeholder 2. Enter a niche market, gain leading position and therefore boost financial performance 3. Takeover and merger opportunities could be explored for and used Opportunity to acquire new customers, new resources and enter new markets
1. Slowdown in global economy could hamper its growth 2. Intense competition to gain market share Threats 3. Foreign exchange rates affecting exports/imports
Competition
1. C.H. Robinsons Worldwide, Inc 2. CMA CGM Competitors 3. A.P. Moller-Maersk
doc_719241110.docx
SWOT ANALYSIS OF NEPTUNE ORIENT LINES
Neptune Orient Lines
Parent Company
Neptune Orient Lines Limited
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
A world leader in global transportation and logistics services
Largest shipping and transportation company listed on the Singapore USP Exchange
STP
Segment
Business which require transportation and logistics services
Businesses which require shipping, terminal services, largest shipping Target Group and transportation company listed on the Singapore Exchange
Positioning
One of the world's largest container shipping and logistics companies
SWOT Analysis
1. Over 11,000 staff across 330+ offices in over 110 countries 2. Volume of over 2 million forty-foot equivalent units (FEU) is transported worldwide every year 3. Delivers quality services through key brands APL and APL logistics 4. Superior technology for better customer experiences and service Strength excellence in supply chain management
1. Limited of diversity in services provided Weakness 2. Less visibility and recall compared to its global competitors
1. Could benefit from Governmental support in the form of grants, allowances, training as government is major stakeholder 2. Enter a niche market, gain leading position and therefore boost financial performance 3. Takeover and merger opportunities could be explored for and used Opportunity to acquire new customers, new resources and enter new markets
1. Slowdown in global economy could hamper its growth 2. Intense competition to gain market share Threats 3. Foreign exchange rates affecting exports/imports
Competition
1. C.H. Robinsons Worldwide, Inc 2. CMA CGM Competitors 3. A.P. Moller-Maersk
doc_719241110.docx