Description
SWOT ANALYSIS OF NATIONAL GEOGRAPHIC
National Geographic
National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned Parent Company by: Fox Entertainment Group (News Corporation)
Category
Knowledge Based Channel
Sector
Media and Entertainment
Tagline/ Slogan
Live Curious; Think again; Dare to Explore
USP
Great knowledge enchancing programs thoroughly researched
STP
Segment
15+ (male & female)
Target Group
Individual, SEC A,B,C
Positioning
National Geographic channel helps the viewer explore the world
SWOT Analysis
1. Wide range of programmes 2. Available in Hindi, Tamil, Telugu, Bengali, English 3. Some shows target kids 4. Some series entirely dedicated to Indian Strength audience 3. Also available in HD
1. Unwanted tickers during the programme irritate viewer 2. some of the tickers have extremely large size and covers almost Weakness 1/4th of the screen
Opportunity
1. Can go in other linguals eg. Marathi, Gujrati, Kannada
1. Internet is reducing curiosity about particular topic 2. Knowledge based tv channels need to reorganize and re-strategize themselves 3. Majority of the shows are freely available on the internet without ad Threats breaks
Competition
Competitors
1. Discovery Channel 2. Animal Planet
3. History 4. Discovery Science
doc_875522240.docx
SWOT ANALYSIS OF NATIONAL GEOGRAPHIC
National Geographic
National Geographic Television & Film ; Fox Cable Networks (News Corporation); National Geographic Channel U.K. Owned Parent Company by: Fox Entertainment Group (News Corporation)
Category
Knowledge Based Channel
Sector
Media and Entertainment
Tagline/ Slogan
Live Curious; Think again; Dare to Explore
USP
Great knowledge enchancing programs thoroughly researched
STP
Segment
15+ (male & female)
Target Group
Individual, SEC A,B,C
Positioning
National Geographic channel helps the viewer explore the world
SWOT Analysis
1. Wide range of programmes 2. Available in Hindi, Tamil, Telugu, Bengali, English 3. Some shows target kids 4. Some series entirely dedicated to Indian Strength audience 3. Also available in HD
1. Unwanted tickers during the programme irritate viewer 2. some of the tickers have extremely large size and covers almost Weakness 1/4th of the screen
Opportunity
1. Can go in other linguals eg. Marathi, Gujrati, Kannada
1. Internet is reducing curiosity about particular topic 2. Knowledge based tv channels need to reorganize and re-strategize themselves 3. Majority of the shows are freely available on the internet without ad Threats breaks
Competition
Competitors
1. Discovery Channel 2. Animal Planet
3. History 4. Discovery Science
doc_875522240.docx