Description
SWOT ANALYSIS OF NANDOS
Nandos
Parent Company
Nandos
Category
Restaurants
Sector
Foods and Beverages
Tagline/ Slogan
Flame Grilled Peri Peri Chicken
USP
Non Frozen and Freshest Chicken STP
Anyone who wants to eat good quality food in a fast casual dining Segment restaurant
Children and youth of middle and upper middle class families Target Group especially Chicken lovers
Positioning
Flame Grilled Chicken SWOT Analysis
1. Renowned Global chain with over 750 restaurants in over 40 countries 2. Nandos’ Flame Grilled Peri Peri Chicken is believed to be the best in the world 3. Nando’s chicken are considered as healthy along with the superior taste as well 4. Franchisee model has allowed Nando’s to expand rapidly in global markets 5. Advertising Age magazine named Nando's as one of the world's top Strength 30 hottest marketing brands
1. Currently operating in only metro cities in India which reduces Weakness brand visibility 2. Absolute focus on Chicken reduces the inflow of vegetarians which
hampers other vegetarian items in the menu 3. Parent company IRL’s financial trouble reduces the expansion plans of Nando’s across Indian Market
1. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Nandos 2. Innovate with vegetarian menu items and market them as well along with Chicken 3. Huge expansion opportunity in sub metro cities with the enormous success in the metro cities 4. Nando’s India acquisition by a private equity firm will fuse the Opportunity much needed funds required for expansion
1. Franchisee IRL, for India, may not sell its stake and also may not be able to fund the expansion plans for Nandos because of its poor financial condition 2. Intense competition from other international player in Indian Market 3. Growth in number of players is more than the growth of the demand itself and it will lead to further competition and reduce Threats overall profitability of the industry Competition
1. Hard Rock cafe 2. California Pizza Kitchen 3. Copper Chimney 4. Bombay Blue Competitors 5. Noodle Bar
doc_648150162.docx
SWOT ANALYSIS OF NANDOS
Nandos
Parent Company
Nandos
Category
Restaurants
Sector
Foods and Beverages
Tagline/ Slogan
Flame Grilled Peri Peri Chicken
USP
Non Frozen and Freshest Chicken STP
Anyone who wants to eat good quality food in a fast casual dining Segment restaurant
Children and youth of middle and upper middle class families Target Group especially Chicken lovers
Positioning
Flame Grilled Chicken SWOT Analysis
1. Renowned Global chain with over 750 restaurants in over 40 countries 2. Nandos’ Flame Grilled Peri Peri Chicken is believed to be the best in the world 3. Nando’s chicken are considered as healthy along with the superior taste as well 4. Franchisee model has allowed Nando’s to expand rapidly in global markets 5. Advertising Age magazine named Nando's as one of the world's top Strength 30 hottest marketing brands
1. Currently operating in only metro cities in India which reduces Weakness brand visibility 2. Absolute focus on Chicken reduces the inflow of vegetarians which
hampers other vegetarian items in the menu 3. Parent company IRL’s financial trouble reduces the expansion plans of Nando’s across Indian Market
1. Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Nandos 2. Innovate with vegetarian menu items and market them as well along with Chicken 3. Huge expansion opportunity in sub metro cities with the enormous success in the metro cities 4. Nando’s India acquisition by a private equity firm will fuse the Opportunity much needed funds required for expansion
1. Franchisee IRL, for India, may not sell its stake and also may not be able to fund the expansion plans for Nandos because of its poor financial condition 2. Intense competition from other international player in Indian Market 3. Growth in number of players is more than the growth of the demand itself and it will lead to further competition and reduce Threats overall profitability of the industry Competition
1. Hard Rock cafe 2. California Pizza Kitchen 3. Copper Chimney 4. Bombay Blue Competitors 5. Noodle Bar
doc_648150162.docx