Description
SWOT ANALYSIS OF NAKSHATRA
Nakshatra
Parent Company
Gitanjali
Category
Diamonds and jeweler
Sector
Lifestyle and retail
Tagline/ Slogan
Divine luck; Glow Divine
USP
Beautiful, elegant and timeless STP
Patronized by all woman who adore the diamond who buys diamond Segment for prestige, for a status symbol and to gain satisfaction
Target Group
Upper middle and upper class from the urban areas
Positioning
Depicts the culture and tradition of India SWOT Analysis
1. Most famous and desirable brand for the consumers in India 2. Celebrity brand ambassadors help the brand in associating with the audience 3. Most trusted and praised due to its innovative designs 4. It’s one of the exporting diamond product company 5. It is one of India’s fastest growing and top of the mind jewellery Strength brand
1. Despite high brand presence, local and domestic competition makes it difficult to control the market share Weakness 2. Global penetration is limited, which can be a huge market
1. Needs to strengthen its foot in the areas like US, Japan, china and Opportunity Middle east 2.Needs to increase its retail presence in India
3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.
1.Fragmentation of rough diamond supply 2.Valatility in the prices of Gold and diamonds 3.Emergnce of new mining areas Threats 4.More demand into studded jeweler and solitaires Competition
1.Solitair 2.Kiah Competitors 3.Tanishq
doc_519656227.docx
SWOT ANALYSIS OF NAKSHATRA
Nakshatra
Parent Company
Gitanjali
Category
Diamonds and jeweler
Sector
Lifestyle and retail
Tagline/ Slogan
Divine luck; Glow Divine
USP
Beautiful, elegant and timeless STP
Patronized by all woman who adore the diamond who buys diamond Segment for prestige, for a status symbol and to gain satisfaction
Target Group
Upper middle and upper class from the urban areas
Positioning
Depicts the culture and tradition of India SWOT Analysis
1. Most famous and desirable brand for the consumers in India 2. Celebrity brand ambassadors help the brand in associating with the audience 3. Most trusted and praised due to its innovative designs 4. It’s one of the exporting diamond product company 5. It is one of India’s fastest growing and top of the mind jewellery Strength brand
1. Despite high brand presence, local and domestic competition makes it difficult to control the market share Weakness 2. Global penetration is limited, which can be a huge market
1. Needs to strengthen its foot in the areas like US, Japan, china and Opportunity Middle east 2.Needs to increase its retail presence in India
3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.
1.Fragmentation of rough diamond supply 2.Valatility in the prices of Gold and diamonds 3.Emergnce of new mining areas Threats 4.More demand into studded jeweler and solitaires Competition
1.Solitair 2.Kiah Competitors 3.Tanishq
doc_519656227.docx