Description
SWOT ANALYSIS OF MTR CORPORATION LIMITED
MTR Corporation Limited
Parent Company
MTR Corporation Limited
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
Caring for life’s journeys
USP
Common mode of public transport in Hong Kong
STP
Segment
Customers which requires Transportation and logistics services
Transportation services for passengers and management of residential Target Group and commercial properties near its stations
One of the world's leading railways for safety, reliability, customer Positioning service and cost efficiency
SWOT Analysis
1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday 2. Includes more than 200 km of rail network with 155 stations 3. Strong financial performance over the years Strength 4. Use of technology to ensure maximum safety and reliability
1. Relatively small railroad network than its global counterparts 2. Decreasing operating profit margins Weakness 3. Lack of international operations
1. Expansion of railroad network 2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong 3. Could benefit from Governmental support, in the form of grants, Opportunity allowances, training etc.
1. Legal and environmental regulations slowing down expansion 2. Rising costs could be a major downfall as it would eat into profits 3. Not keeping up with changes in technology could be detrimental for Threats the future business
Competition
1. Hutchison Whampoa Limited Competitors 2. Jardine Matheson Holdings Limited
doc_969530692.docx
SWOT ANALYSIS OF MTR CORPORATION LIMITED
MTR Corporation Limited
Parent Company
MTR Corporation Limited
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
Caring for life’s journeys
USP
Common mode of public transport in Hong Kong
STP
Segment
Customers which requires Transportation and logistics services
Transportation services for passengers and management of residential Target Group and commercial properties near its stations
One of the world's leading railways for safety, reliability, customer Positioning service and cost efficiency
SWOT Analysis
1. Nearly half market share of the franchised public transport market, carrying an average 4.0 million passengers every weekday 2. Includes more than 200 km of rail network with 155 stations 3. Strong financial performance over the years Strength 4. Use of technology to ensure maximum safety and reliability
1. Relatively small railroad network than its global counterparts 2. Decreasing operating profit margins Weakness 3. Lack of international operations
1. Expansion of railroad network 2. Merger with Kowloon-Canton Railway Corporation brings new growth opportunities to businesses in and outside of Hong Kong 3. Could benefit from Governmental support, in the form of grants, Opportunity allowances, training etc.
1. Legal and environmental regulations slowing down expansion 2. Rising costs could be a major downfall as it would eat into profits 3. Not keeping up with changes in technology could be detrimental for Threats the future business
Competition
1. Hutchison Whampoa Limited Competitors 2. Jardine Matheson Holdings Limited
doc_969530692.docx