Description
SWOT ANALYSIS OF MTNL
MTNL
Parent Company
MTNL
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Transparency makes us Different
USP
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies
STP
Segment
Senior citizens, Conservative audiences
Target Group
Middle class from urban areas
Positioning
Most reliable and low priced service
SWOT Analysis
Strength
1.High on cash and established infrastructure 2.Enjoys large consumer base in New Delhi, Mumbai 3.Being a Govt. company, it enjoys a strong reliability among users 4.First to introduce 3G services at low prices 5.Cheapest tarrif rate; Lowest international calling rates 6.Gets opportunity to be innovative first mover advantage
Weakness
1.Weak marketing as compared to other popular brands 2. Bureaucratic organizational structure
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped urban market 4.Value added services 5.Better connect with customers through ads and service centres
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo BSNL Uninor Tata Indicom Virgin
doc_285460280.docx
SWOT ANALYSIS OF MTNL
MTNL
Parent Company
MTNL
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Transparency makes us Different
USP
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies
STP
Segment
Senior citizens, Conservative audiences
Target Group
Middle class from urban areas
Positioning
Most reliable and low priced service
SWOT Analysis
Strength
1.High on cash and established infrastructure 2.Enjoys large consumer base in New Delhi, Mumbai 3.Being a Govt. company, it enjoys a strong reliability among users 4.First to introduce 3G services at low prices 5.Cheapest tarrif rate; Lowest international calling rates 6.Gets opportunity to be innovative first mover advantage
Weakness
1.Weak marketing as compared to other popular brands 2. Bureaucratic organizational structure
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped urban market 4.Value added services 5.Better connect with customers through ads and service centres
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo BSNL Uninor Tata Indicom Virgin
doc_285460280.docx