Description
SWOT ANALYSIS OF MTN
MTN
Parent Company
MTN Group
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Everywhere you go
USP
South African based multinational mobile communication operating in many African and Eastern countries
STP
Segment
Local as well as international
Target Group
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning
Winning service provider; signed up sponsorship deal with football giant Manchester United
SWOT Analysis
Strength
1.Support sales activities by understanding customer's business 2.Strong brand name 3.Good brand visibility and advertising
Weakness
1.Limited global operations 2.Severe price competition in the market
Opportunity
1.Up to date information on competitor's activities 2.Growing mobile and internet market across the globe
Threats
1.Too many expansions can lead to loss of focus 2.Mobile number portability may hamper growth
Competition
Competitors
1.Vodafone 2.Three Mobile 3.Telenor
4.AT&T
doc_696311332.docx
SWOT ANALYSIS OF MTN
MTN
Parent Company
MTN Group
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Everywhere you go
USP
South African based multinational mobile communication operating in many African and Eastern countries
STP
Segment
Local as well as international
Target Group
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning
Winning service provider; signed up sponsorship deal with football giant Manchester United
SWOT Analysis
Strength
1.Support sales activities by understanding customer's business 2.Strong brand name 3.Good brand visibility and advertising
Weakness
1.Limited global operations 2.Severe price competition in the market
Opportunity
1.Up to date information on competitor's activities 2.Growing mobile and internet market across the globe
Threats
1.Too many expansions can lead to loss of focus 2.Mobile number portability may hamper growth
Competition
Competitors
1.Vodafone 2.Three Mobile 3.Telenor
4.AT&T
doc_696311332.docx