Description
SWOT ANALYSIS OF MOUNTAIN DEW
Mountain Dew
Parent Company
Pepsi Co
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Darr ke Aage Jeet hai
USP
High energy Extreme citrus taste STP
Segment
Aerated beverages and softdrinks
Target Group
Young individuals from the upper and middle class
Positioning
Celebrating the bold, adventurous and rebellious spirit of youth SWOT Analysis
1. Strong brand awareness, recall through memorable advertisements 2. Unique taste and clear positioning attracts a strong brand following 3. International brand with lot of resources to grow in the markets 4. Good distribution and availability of the product Strength 5. Strong brand name of the parent company adds value
1. A lot of investment is required for branding exercises Weakness 2. Stiff competition means limited market share
1. Innovate a new healthy drink with citrus fruit flavor 2. Multiple flavors already exist in foreign markets – launch them Opportunity here
1. Sprite, its strongest competitor is well entrenched in the market 2. Pepsi may cut its marketing budget in the future Threats 3. Lot of local drinks and Nimboo based brands are posing a threat Competition
1. Sprite 2. Limca Competitors 3. 7-Up
doc_170218039.docx
SWOT ANALYSIS OF MOUNTAIN DEW
Mountain Dew
Parent Company
Pepsi Co
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Darr ke Aage Jeet hai
USP
High energy Extreme citrus taste STP
Segment
Aerated beverages and softdrinks
Target Group
Young individuals from the upper and middle class
Positioning
Celebrating the bold, adventurous and rebellious spirit of youth SWOT Analysis
1. Strong brand awareness, recall through memorable advertisements 2. Unique taste and clear positioning attracts a strong brand following 3. International brand with lot of resources to grow in the markets 4. Good distribution and availability of the product Strength 5. Strong brand name of the parent company adds value
1. A lot of investment is required for branding exercises Weakness 2. Stiff competition means limited market share
1. Innovate a new healthy drink with citrus fruit flavor 2. Multiple flavors already exist in foreign markets – launch them Opportunity here
1. Sprite, its strongest competitor is well entrenched in the market 2. Pepsi may cut its marketing budget in the future Threats 3. Lot of local drinks and Nimboo based brands are posing a threat Competition
1. Sprite 2. Limca Competitors 3. 7-Up
doc_170218039.docx