Description
SWOT ANALYSIS OF MOTHER DAIRY
Mother Dairy
Parent Company
National Dairy Development Board (NDDB)
Category
Milk and Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Piyo Pure
India’s very own producer of milk, milk products, beverages, foods, USP etc. at affordable rates and of premium quality
STP
Segment
People who need dairy products and other day to day food products
Target Group
Middle and upper middle class families
As a foods and dairy brand that has products of high quality at Positioning affordable price, with fair returns to the producers
Product Portfolio
Mother dairy plain dahi Dhara Brands Safal
SWOT Analysis
1.Awell-recognized brand name 2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc. 3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc. Strength 4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people 6.Strong and efficient supply chain network 7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices 8.Technological advancement 9.Popular for its quality and affordable price
1.Limited number of Mother Dairy and Safal outlets 2.Difficult to maintain competitive pricing Weakness 3.Vegetables and milk products are perishable
1.Continuous demand of dairy products and other products by Mother Dairy 2.Open more number of Mother Dairy outlets 3.Market and advertise the products Opportunity 4.Increase its market share by expansion in untapped markets
1.Strong marketing muscle by competitors 2.Unstable economic condition in India Threats 3.Other competitor brands
Competition
1. Amul 2.Nestle 3.Britannia 4.Kissan 5. Heinz Competitors 6. Reliance Fresh
doc_380341337.docx
SWOT ANALYSIS OF MOTHER DAIRY
Mother Dairy
Parent Company
National Dairy Development Board (NDDB)
Category
Milk and Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Piyo Pure
India’s very own producer of milk, milk products, beverages, foods, USP etc. at affordable rates and of premium quality
STP
Segment
People who need dairy products and other day to day food products
Target Group
Middle and upper middle class families
As a foods and dairy brand that has products of high quality at Positioning affordable price, with fair returns to the producers
Product Portfolio
Mother dairy plain dahi Dhara Brands Safal
SWOT Analysis
1.Awell-recognized brand name 2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc. 3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc. Strength 4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people 6.Strong and efficient supply chain network 7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices 8.Technological advancement 9.Popular for its quality and affordable price
1.Limited number of Mother Dairy and Safal outlets 2.Difficult to maintain competitive pricing Weakness 3.Vegetables and milk products are perishable
1.Continuous demand of dairy products and other products by Mother Dairy 2.Open more number of Mother Dairy outlets 3.Market and advertise the products Opportunity 4.Increase its market share by expansion in untapped markets
1.Strong marketing muscle by competitors 2.Unstable economic condition in India Threats 3.Other competitor brands
Competition
1. Amul 2.Nestle 3.Britannia 4.Kissan 5. Heinz Competitors 6. Reliance Fresh
doc_380341337.docx