Description
SWOT ANALYSIS OF MOTHER DAIRY PLAIN DAHI
Mother Dairy Plain Dahi
Parent Company
Mother Dairy
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
India’s No.1 Milk brand
USP
Well packaged natural curd without any preservative
STP
Segment
People who directly eat curd or use curd in cooking
Target Group
Any age group (children and adults alike)
Positioning
As a good quality, creamy and natural curd
SWOT Analysis
1. Brand name of Mother Dairy 2. Natural curd without any preservatives 3. Available in packs of 90 grams, 200 grams, 400 grams & 2 kg 4. Affordable price Strength 5. Good distribution through the many Mother Dairy centres
1.Perishable item-shelf life of 7 days 2.Competition from local milk dairies Weakness 3.Less advertising and limited availability across India
1.Curd is very much a part of Indian food, so there is a constant demand 2.Tap the export market Opportunity 3.Advertise the product to attract the target customers
1.Competition from other curd makers, especially local dairies 2.Home made curd is an easy and cheap way to obtain fresh and Threats natural curd
Competition
1.Amul Mastidahi 2.Nestle Dahi 3.Curd from local dairies Competitors 4. Home made curd
doc_618549030.docx
SWOT ANALYSIS OF MOTHER DAIRY PLAIN DAHI
Mother Dairy Plain Dahi
Parent Company
Mother Dairy
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
India’s No.1 Milk brand
USP
Well packaged natural curd without any preservative
STP
Segment
People who directly eat curd or use curd in cooking
Target Group
Any age group (children and adults alike)
Positioning
As a good quality, creamy and natural curd
SWOT Analysis
1. Brand name of Mother Dairy 2. Natural curd without any preservatives 3. Available in packs of 90 grams, 200 grams, 400 grams & 2 kg 4. Affordable price Strength 5. Good distribution through the many Mother Dairy centres
1.Perishable item-shelf life of 7 days 2.Competition from local milk dairies Weakness 3.Less advertising and limited availability across India
1.Curd is very much a part of Indian food, so there is a constant demand 2.Tap the export market Opportunity 3.Advertise the product to attract the target customers
1.Competition from other curd makers, especially local dairies 2.Home made curd is an easy and cheap way to obtain fresh and Threats natural curd
Competition
1.Amul Mastidahi 2.Nestle Dahi 3.Curd from local dairies Competitors 4. Home made curd
doc_618549030.docx