Description
SWOT ANALYSIS OF MON CHERI
Mon Chéri
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Passion and intensity; A tender thought, intense sensations
A premium chocolate brand containing unique combination of cherry USP and liqueur STP
Segment
People looking for premium liqueur chocolates for eating or gifting
Target Group
Youth and middle aged people
Positioning
A premium liqueur chocolate, ideal for gifting SWOT Analysis
1.An established brand for more than 50 years 2. Strong brand loyalty 3. Niche segment product – liqueur chocolates 4. Popular parent brand of Ferrero Strength 5.Attractive packaging and Ideal for gifting
1.Slightly Expensive product and limited of advertising Weakness 2.Limited customer base as it contains liqueur
1.Advertise the product on different platforms 2.Make the product easily available and accessible Opportunity 3.Target the developing markets
Threats
1.Increase in cost of raw material
2.Eurozone crisis-turmoil in major markets Competition
1.Local liqueur chocolates 2.Doulton Liqueur Chocolates 3. Sarotti Herz Kirschen Competitors 4. Asbach Kirschen
doc_360297403.docx
SWOT ANALYSIS OF MON CHERI
Mon Chéri
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Passion and intensity; A tender thought, intense sensations
A premium chocolate brand containing unique combination of cherry USP and liqueur STP
Segment
People looking for premium liqueur chocolates for eating or gifting
Target Group
Youth and middle aged people
Positioning
A premium liqueur chocolate, ideal for gifting SWOT Analysis
1.An established brand for more than 50 years 2. Strong brand loyalty 3. Niche segment product – liqueur chocolates 4. Popular parent brand of Ferrero Strength 5.Attractive packaging and Ideal for gifting
1.Slightly Expensive product and limited of advertising Weakness 2.Limited customer base as it contains liqueur
1.Advertise the product on different platforms 2.Make the product easily available and accessible Opportunity 3.Target the developing markets
Threats
1.Increase in cost of raw material
2.Eurozone crisis-turmoil in major markets Competition
1.Local liqueur chocolates 2.Doulton Liqueur Chocolates 3. Sarotti Herz Kirschen Competitors 4. Asbach Kirschen
doc_360297403.docx